AMX Appoints Robert Choate to Lead U.S. Residential Sales Group

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New Director Sees Real Opportunity In Market

In its mission to realize the unique dreams of its residential clients, AMX® has appointed Mr. Robert Choate as Director, Residential Sales, leading the U.S. national market. Mr. Choate brings over 15 years of experience in a complement of strategic roles, giving him great perspective and a clear advantage. In the most recent seven years, Mr. Choate has managed key responsibilities for the AMX international division, gaining him extensive global sales experience. He has also led the AMX InConcert Manufacturer Partner Program, working directly with manufacturers of complimentary AV equipment and building endorsement relationships worldwide. This combined experience positions Mr. Choate as a natural choice for the residential market.

“Robert truly understands what our residential customers are looking for,” said Kevin Bowyer, AMX Vice President of U.S. Sales. “He illustrates, better than anyone, how we can fulfill their needs. - ‘We are creating a life experience. Each AMX solution is custom fit to personify everything the client could imagine possible.’”

“Robert always has a creative take on strategy and a different way of looking at how to best support the residential marketplace,” said Rashid Skaf, AMX President and CEO. “He is passionate and knowledgeable about the unique aspects of the residential market. I’m excited to have him leading our residential business.”

“Leading the Residential Group is a challenge I couldn’t be more excited to take on,” said Mr. Choate. “It’s an area that I’ve been watching closely and is rife with untapped growth potential. For too long, customers have settled for other solutions that attempt to meet but rarely exceed their expectations. With a truly best of breed product offering, a world class support team and over 30 years of experience in this business, we’re here to make sure everyone knows that AMX is the only choice for a truly life-changing residential experience.”

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About AMX
AMX hardware and software solutions simplify the implementation, maintenance, and use of technology to create effective environments. With the increasing number of technologies and operating platforms at work and home, AMX solves the complexity of managing this technology with reliable, consistent and scalable systems. Our award-winning products span control and automation, system-wide switching and audio/video signal distribution, digital signage and technology management. They are implemented worldwide in conference rooms, homes, classrooms, network operation/command centers, hotels, entertainment venues, broadcast facilities, among others.

AMX was founded in 1982 and is a member of The Duchossois Group of Companies. For more information, visit

AMX and InConcert are trademarks of AMX, LLC and may be registered in the U.S. and other countries.

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