Farm Aid Uses Ez Texting to Help Manage 2013 Annual Benefit Concert

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Non-Profit Sends Information and Updates to Hundreds of Media Attendees, Powered by Ez Texting

Ez Texting, the cloud-based text platform that enables businesses to reach customers directly, and Farm Aid, the nonprofit organization whose mission is to keep family famers on the land, today announced Farm Aid will leverage the Ez Texting platform as a new, more effective way to communicate with media attendees at the annual family farm benefit festival. Looking to improve communication with journalists who need up-to-the-minute updates on important scheduling and logistical details while covering the show, Farm Aid turned to Ez Texting to relay messages instantaneously to constituents reporting on the concert. Now, more than 250 on-the-go members of the media can stay informed on all aspects of the concert without requiring access to a computer, e-mail or Farm Aid personnel for information.

“Media who are busy covering all aspects of the concert event need to stay up to speed on the key updates that impact them and Ez Texting makes that process fast and seamless for both journalists and organizers alike,” said Shane Neman, CEO of Ez Texting. “We’re excited to build this partnership and help Farm Aid streamline communication to other audiences, including staff and fans, for future concerts.”

The Ez Texting platform will be used to power text messages and alert media to important scheduling updates and logistical details, for artists including Willie Nelson, John Mellencamp, Neil Young and Dave Matthews with Tim Reynolds, in addition to Jack Johnson, Amos Lee, Jamey Johnson, Kacey Musgraves, Toad the Wet Sprocket, Sasha Dobson, Carlene Carter, Lukas Nelson & Promise of the Real, Bahamas, Pegi Young & The Survivors, Jesse Lenat, Insects vs. Robots and The Blackwood Quartet. With Ez Texting, hundreds of media attendees can opt-in to SMS alerts including:

  •     Stage assignments or changes for artists on both the main stage and HOMEGROWN Stage
  •     Skillshares and press briefings that are scheduled on the HOMEGROWN Stage
  •     Important logistical information tied to artist interviews, the press conference and designated press area at SPAC

Farm Aid 2013 is scheduled for Saturday, Sept. 21, at the Saratoga Performing Arts Center (SPAC). For concert updates and other Farm Aid 2013 announcements, follow Farm Aid on Twitter (@farmaid) and on Facebook (http://www.facebook.com/FarmAid) and visit http://www.farmaid.org/concert.

About Ez Texting:
Founded in 2006, EzTexting.com provides SMS messaging services to over 50,000 businesses and organizations throughout the United States and Canada. The simple, web based user interface (GUI) provides clients with easy-to-use and affordable SMS solutions allowing for quick and effective communication to groups and individuals for a wide variety of interactive SMS campaigns.

With read or open-rates greater than 96% for text messages, there is no better way to communicate than SMS. Learn more about how to harness the power of Text Messaging for your organization at http://www.EzTexting.com.

About Farm Aid:
Farm Aid’s mission is to build a vibrant, family farm-centered system of agriculture in America. Farm Aid artists and board members Willie Nelson, Neil Young, John Mellencamp and Dave Matthews host an annual concert to raise funds to support Farm Aid’s work with family farmers and to inspire people to choose family farm food. Since 1985, Farm Aid, with the support of the artists who contribute their performances each year, has raised more than $43 million to support programs that help farmers thrive, expand the reach of the Good Food Movement, take action to change the dominant system of industrial agriculture and promote food from family farms.

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