The concept of a brand is often lost upon fledgling start-ups, who place an inordinate value on their products at the outset while neglecting the element that is most critical: a brand.
Boston, MA (PRWEB) September 23, 2013
Access to elite design talent has always been monopolized by the Fortune 500, leaving budding entrepreneurs to compete at an even greater disadvantage. Through Pixineo, that’s set to change. The catch: Pixineo’s designers are primarily graduate students. By curating talent from the nation’s top graduate design programs, Pixineo (http://pixineo.com) provides a new, online “design studio” for the market of 27.9-million small businesses (as accounted for by the U.S. Small Business Administration) that currently face extreme difficulty in effectively communicating their value proposition to customers.
Existing freelance design companies have long plagued the SME market with cheesy logos that are completely disparate from the companies they aim to identify. The concept of a brand is often lost upon fledgling start-ups, who place an inordinate value on their products at the outset while neglecting the element that is most critical: a brand. If there is one principle the co-founders of Pixineo stand by, it is: “people buy into a brand, not a product.” Furthermore, the most talented designers graduate from the nation’s top design schools (like Pratt and RISD) and earn $25/hour at design agencies like Pentagram or Siegel + Gate that the Fortune 500 hire for around $750/hour. After working directly with a graduate student at RISD to design The Argan Tree (http://theargantree.com/) and Argania Gourmet (http://arganiagourmet.com), Zahir Dossa decided that there was a business model that could be made to connect entrepreneurs with this elite crowd of freelancers. From branding to product design to interactive design, designers on Pixineo generate unique yet powerful visual identities for startups.
Based on key findings from the 2013 U.S. Digital Marketing Spending Survey, it is estimated that the Fortune 500 spend anywhere from $34-million to $3.3-billion on branding and an additional $86-million to $8.4-billion on advertising that brand. While the Fortune 500 can still spend a fortune on advertising their brands, the rest of America’s enterprises can use Pixineo to develop a solid brand to catapult them into their niche audience and gain the traction they need to communicate their value proposition to a broader customer-base. As Zahir notes, “Nine out of 10 startups may fail, but the one out of 10 that succeed all use great design.”
About Pixineo: Founder Zahir Dossa recently graduated with his PhD from MIT in sustainable development. He co-founded Pixineo with his close friend Ali Panjwani, a graduate of SMU. Zahir shares Ali’s passion for “intuitive design, innovative business models, and anything that moves the world forward.” The pair collaborated with Jack Jennings, a graduate of RISD, to design the online platform and work with a team of designers to curate the designers on Pixineo. Entrepreneurs can now subscribe to monthly or yearly memberships on Pixineo, giving them unlimited access to the platform and an elite community of freelance design teams.