Absolute Digital Media Analyse New Digital Marketing Survey

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The online marketing specialists at Absolute Digital Media have delved further into the findings of the Adobe 2013 Digital Marketing Optimisation Survey.

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Firms that spent 25% more on marketing budgets were twice as likely to enjoy improved conversions.

The report compiles responses from over 1,800 digital marketers from Europe, Asia and North America. It explores some of the main areas in which businesses need to improve to secure a better digital presence. The study revealed that the average site conversion rates are below 1% for as many as 35% of companies. It does, however, show that those who spend more on optimisation are yielding better results in this area. In fact firms that spent 25% more on marketing budgets were twice as likely to enjoy improved conversions. The research also highlighted issues within mobile optimisation, finding that the task was only considered a top priority by 30% of those surveyed.

Providing integrated search campaigns for clients of different industry backgrounds, Absolute Digital Media are dedicated to keeping up to date with industry trends and developments. Interested by the results of the survey, a representative from the firm gives their thoughts on the findings.

“The report reflects the importance of adopting different channels within any marketing campaign. SEO is now about more than just first page positions, but about making your website more user friendly and approaching your potential customers in different ways in order to create more leads and sales.”

The team at Absolute Digital Media look forward to reviewing further statistics.

Absolute Digital Media is a full service fully integrated digital marketing agency, specialising in a range of services including SEO, PPC account management, social media engagement, content marketing and web design. Fusing market intelligence with creativity, their aim is to deliver digital campaigns that encourage engagement, focusing on clients unique selling points, seeking out which channels are most effective to communicate them and making sure that they reach the right people at the right time.

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Ben Austin
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