Leia Sees In Store Sales Of Nursing Bras Increase By 30%

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Leading lingerie retailer Leia has seen in store sales of its nursing bras soar by 30 per cent.

Freya Dotty black soft nursing bra

Freya Dotty black soft nursing bra

The Duke and Duchess of Cambridge’s new addition Prince George made headlines around the world, raising interest in maternity wear and maternity fashion, particularly among new and expectant mums.

The lingerie retailer, which enables women to buy lingerie online as well as purchase swimwear and sportswear online, believes the increase is partly due to increased publicity about maternity wear prompted by the arrival of the royal baby during the summer.

The Duke and Duchess of Cambridge’s new addition Prince George made headlines around the world, raising interest in maternity wear and maternity fashion, particularly among new and expectant mums.

Those mums and mums-to-be will be especially interested in Freya, one of Leia’s most popular brands, which is dedicated to bringing fashionable and perfectly fitting lingerie collections, with sizes up to a K cup. It also offers a range of nursing styles designed to offer new and nursing mums the best support as well as comfort.

In terms of style, Leia revealed the most popular colour nursing bras are black, white and grey, suggesting that many customers are opting for classic colours that combine fashion with function. Leia’s best-selling nursing bras include Freya lingerie’s Dotty nursing bra – featuring a black and gold spotted design with cute bows – and Rosie, a 1950s-inspired collection with a polka dot pattern. Both styles are available up to a HH cup.

Freya’s maternity bras are designed using a soft handle fabric for extra comfort, as well as a special Feran Ice application which is ideal for nursing bras as it helps to keep the wearer cool as well as draw moisture away from the body.

Comfort and fitting are all-important factors when it comes to nursing bras, so it’s good news that more and more shoppers are actively interested visiting stores to shop for maternity styles as well as get fitted professionally.

A woman’s breast size varies considerably during pregnancy, and without the correct support those changes could affect mum’s experience of nursing by putting strain on the breast milk ducts. To alleviate these issues and compensate for size variations, Freya maternity bras are designed to offer the maximum amount of support to the entire breast.

Leia spokesperson, Nigel Addison said: “We’re really pleased there has been a rise in sales in store of our nursing bras. It shows that more women are understanding the importance of coming in for a bra fitting to check their bras fit them perfectly and are the right size for them.

“The arrival of the royal baby has caused a big maternity fashion flurry and this has definitely been seen with the consumer choice of feminine nursing bra styles.”

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