Healdsburg, CA (PRWEB) September 21, 2013
"Rising demand for professional well-trained coaches is not only coming from individuals, but from corporations who want more productivity at the workplace and greater effectiveness from their management teams, "Barbara Fagan, Co-Founder of Source Point Training (http://www.source pointtraining.com). "And the rise in demand is fueled by report after report that shows how effective professional coaching really is."
With ICF’s launch of the Credentialing Legacy Campaign, many coaches who either did not attend a formal foundational coach training with an ICF approved training organization or have taken some time away from coaching, are now seeing the growing demand and taking action to refresh and enhance their coaching skills.
According to the 2012 ICF Global Coaching Study, revenues from professional coaching have nearly doubled over the past few years: globally to $1.9 billion, $707 million in North America alone. The same report shows that in North America the average annual income has risen to about $50,000 with median annual incomes at about $30,000. Industry trends also show that top-earners are now earning in excess of $65,000 a year.
"Many people ask me about Life Coaching and what the difference is from our designation at Source Point Training of Certified Professional Performance Coaches (CPPC)," says Fagan. “We certify our coaches as Performance Coaches because we feel this is where coaching is headed - Coaching higher levels of Personal and Professional Performance. When studying with people like Dr. Covey, Larry Wilson, Lou Tice and the works of Peter Druker, I observed similarities in each of their philosophies in one key area – “Objective Results”. Our coaches focus on "Performance" that generates "Results", Fagan continues.
At Source Point Training, we teach coaches the ground of being performance coaches which is ontological. This means that as we are coaching on particular outcomes, we are also seeing all the interdependences and what will change as a result of achieving a desired outcome. "In order to be effective today, we cannot live our life in a set of compartments," says Fagan. "The way that our world is changing, we see more and more the cross over between work, play, family, friends and business associates."
Both these changes, and the demand for coaches, are occurring globally. Fagan spent the last 2 weeks launching Source Point Training’s coach training program in partnership with InVision Asia with an introductory course attended by over 200 individuals. She also spent time this year in Mexico City training and certifying professional coaches there who are committed to supporting positive growth for Mexico in the years ahead.
For individuals who desire to become a coach, our Fundamentals and Mastery of Performance Coaching provides the foundational and advanced development of a professional coach. This coach certification is delivered over 9 months with five 3-day classroom sessions. Fagan is proud that the ICF has approved their combined Fundamentals and Mastery curriculum for 141 CCEs, with 88.75 in the area of coaching core competencies as identified by ICF which exceeds the requirements for both membership and their Associate Certified Coach (ACC) credential. "Our program includes experts in branding, marketing and launching a coaching business and provides coaches with all of the tools and skills needed to very quickly have a successful coaching business," says Fagan.
Fundamentals and Mastery of Performance Coaching, starts November 15th in Phoenix Arizona and is the first phase of learning fundamental coaching skills with Mastery, phase two beginning June 27th 2014.
"Coaching continues to be important in maintaining high performance and developing more agile employees, work practices and organizations [sic]," says Dr. John McGurk, adviser for learning and talent at Chartered Institute of Personnel and Development (CIPD) based in the UK. According to a new report from the Aberdeen Group, businesses that invest in employee training tend to reap the benefits in terms of improved engagement and retention levels.
“Companies with a coaching culture have a proven record of higher levels of employee engagement. Right now is a great time to develop these skills as competition for recruiting and retaining the best talent becomes more competitive as businesses recover and expand,” Fagan shares.
See this video testimonial by recent graduates of Source Point Training’s Coaching Fundamentals and Mastery Certification programs.
For more information, email Admin(at)SourcePointTraining(dot)com or call 800-217-5660 x101.