"Most strategies that work well for big companies are irrelevant to smaller firms. But, just because you are a small business owner, doesn't mean you can’t have big ideas,” writes Cynthia Kay.
Grand Rapids, MI (PRWEB) September 23, 2013
Cynthia Kay and Company (CK & CO) announced today that its owner’s new book entitled SMALL BUSINESS FOR BIG THINKERS: Unconventional Strategies to Connect With and Win Big Business (Career Press, September 2013), is available on Amazon.com. Cynthia Kay, author, small business owner and spokesperson, provides a road map in this new book for owners and entrepreneurs to expand their business while learning how to connect with highly sought-after customers.
Rather than altering strategies meant for large companies, SMALL BUSINESS FOR BIG THINKERS offers fresh thinking and down-in-the-trenches strategies to connect, compete, and grow as a small business while edging out larger competitors.
In SMALL BUSINESS FOR BIG THINKERS, readers will learn how to:
- Create an operation that is efficient, creative, and entrepreneurial
- Attract and win contracts from much larger companies
- Serve complex, global companies by forging strong relationships
- Evaluate big business opportunities and know when not to compete
Filled with “Tips to Get You Thinking Big,” Kay uses her more than 25 years of experience owning and operating a successful media production and communications company, CK & CO, to delve into how to get smart about partnering, how to recognize when to love clients and when to leave them and why to pay attention to small businesses that can potentially become big customers.
“Following in the footsteps of a larger corporation may not necessarily lead to great success,” according to Kay. “In fact, most strategies that work well for big companies are irrelevant to smaller firms. But, just because you are a small business owner, doesn’t mean you can’t have big ideas.”
Additionally, Cynthia discusses the love-hate relationship between small and big business, but contends that big businesses like doing business with smaller companies. The key to small business success -- is to target big business customers, create long-lasting relationships and work side-by-side.
Cynthia Kay is a passionate spokesperson for small businesses. She spends significant time speaking to, teaching, and coaching small-business owners while running her own award-winning media production and communications consulting company. As a graduate of Michigan State University, Kay also holds a master’s degree in communications. Cynthia serves on the board of the National Small Business Association (NSBA) and lives in Grand Rapids, Mich.
About CK & CO:
Cynthia Kay and Company is a communications agency that provides media production and communications consulting. The company is located at 1255 Front Street in Grand Rapids, Mich. and has been a trusted resource for a variety of companies from Global Fortune 100 to small businesses. To learn more, visit: http://www.thinkck.com.
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