Today’s U.S. female consumer values the opinion of others and over half of all women consider their role as a broadcaster, responsible for helping others make smart choices.
Ft. Lauderdale, FL (PRWEB) September 26, 2013
As the leading advocacy for female consumers, WomenCertified® is delighted to honor Zumba Fitness, the largest dance-fitness company in the world, with the 2013 Women’s Choice Award for America’s Best in the Weight Loss & Fitness category. This award designation is based on a national survey sent to tens of thousands of women consumers who were asked to select the brands they would highly recommend to others.
Zumba has become a staple in the fitness industry. Its easy-to-follow, contagious choreography and global rhythms have caught on with 14 million fans in more than 185 countries. Participants can burn up to 1,000 calories in a one-hour class -- but its key is the happiness factor. While exercising in a Zumba class, participants are all smiles, and watching the clock becomes an afterthought.
Today’s U.S. female consumer values the opinion of others and over half of all women consider their role as a broadcaster, responsible for helping others make smart choices (2012 Fleishman Hillard Study), so it’s not surprising that major brands are focusing on delivering a customer experience women will love. The Women’s Choice Award has set the standard for helping women make smarter choices by collectively identifying the brands most recommended and trusted by women and those that deliver a customer experience worthy of her recommendation.
- 92% of Americans will seek out the recommendation of others before making a major decision (Neilson Research 2012)
- 9 out of 10 women would ‘definitely’ trust a brand more if it carried the Women’s Choice Award (MedeliaMonitor 2013)
According to Delia Passi, WomenCertified®, Inc., founder and author of Winning the Toughest Customer: The Essential Guide to Selling to Women, the Women’s Choice Award honors brands that have demonstrated exceptional service in meeting the needs of women and that receive an extraordinary recommendation rating by women. Delia says, “Recognizing Zumba Fitness as the best workout program helps ‘women guide other women’ to make smart choices when determining the health and wellness for her and her family”.
ABOUT WOMEN’S CHOICE AWARD
WomenCertified® is a marketing research firm, home to the Women’s Choice Award, the only award that identifies brands that women recommend and serves as a competitive differentiator for businesses. Awards are based on surveys of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania on what drives the consumer experience for women vs. men. To learn more, visit http://www.womenschoiceaward.com.