Film Movement Launches Roku Channel
New York, NY (PRWEB) September 23, 2013 -- Film Movement (http://www.filmmovement.com), the distributor of award-winning independent and foreign films, announces today the launch of a Roku® channel dedicated to the company’s vast – and growing – catalogue of movies with prestigious festival pedigrees and sought-after filmmakers and stars. Through Roku’s industry-leading streaming players, viewers in the United States will be able to enjoy Film Movement movies on-demand from the comfort of their own home.
The Film Movement channel – available in the Roku Channel Store now – features a selection of films direct from global film festivals including Cannes, Sundance, Tribeca, Berlin and Toronto. A reputation for delivering high-quality arthouse fare, Film Movement expands its reach via Roku, ensuring that more households than ever can experience the best in narrative and documentary independent films.
“Our goal at Film Movement is to make sure as many people as possible can see our great films, and we’re thrilled to partner with a streaming platform as innovative as Roku to make our movies available to their users,” said company president Adley Gartenstein.
At launch, Film Movement on Roku will host nearly 50 titles. Featured films include the early work of some of today’s brightest stars, including 2010’s HELENA FROM THE WEDDING, starring Melanie Lynskey (The Perks of Being a Wallflower; Up in the Air) and Corey Stoll (House of Cards); Zoe Lister-Jones (Lola Versus, Whitney) in 2007’s ARRANGED; and the 2005 comedy ADAM’S APPLES, starring Mads Mikkelsen (the star of TV’s acclaimed Hannibal). Movies are categorized in traditional genres – Drama, Comedy, Romance – as well as groups unique to Film Movement’s brand. Not sure where to start? Explore the films in “Watch These First” for an introduction. Looking for films previously featured at certain film festivals? There are categories for that, too.
Film Movement’s expanded distribution marks the beginning of a strategic partnership with adRise, the largest content distribution and advertising monetization engine for streaming connected TV devices.
“We are excited to work with an innovative partner such as Film Movement. We have seen a large amount of growth in streaming and connected device usage this year and know that consumers will be happy to have access to such premium content,” said Farhad Massoudi, CEO of adRise.
The ad-supported channel is free to access; new films will be added every other week, ensuring consistently fresh content.
About Film Movement
Launched in 2003, Film Movement is a full-service North American distributor of award-winning independent and foreign films, based in New York City. Film Movement has released more than 250 feature films and shorts from 50 countries on six continents, including top prize winners from Sundance, Cannes, Venice, Toronto, Berlin, Tribeca and other prestigious festivals. Film Movement releases its films through numerous distribution channels, including thousands of art-house cinemas, universities and libraries; home video (Netflix and Amazon); television outlets (Sundance Channel, HBO, IFC and Showtime); Cable Video on Demand (including its very own branded cable VOD platform—Film Festival on Demand—available in over 40 million US homes); In-flight Entertainment (Alaska Airlines, Air Canada and United/Continental,) and broadband outlets (iTunes, Hulu, Amazon and YouTube). For more information, please visit http://www.filmmovement.com.
About adRise
adRise is the leading content distribution and monetization engine for Connected TV devices. adRise develops (for free) branded apps for all of the major Connected TV devices. We support games consoles, streaming boxes (like Roku and Apple TV), Smart TVs, Bluray players and tablets. Our ad SDKs, which power ad delivery, targeting and realtime analytics, is the standard that most of the advertising world uses to deliver interactive brand advertising to Connected TV devices. Brand advertisers access viewers by leveraging robust targeting and analytics never before available for TV audiences. Premium content owners monetize their content with interactive video ads, EST, and subscription revenue. For more information, go to http://www.adrise.com or contact info(at)adrise(dot)com.
Lisa Trifone, Film Movement, http://www.filmmovement.com, 212-941-7744 209, [email protected]
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