New York, NY (PRWEB) September 24, 2013
INDROS Group, the integrated-marketing mastermind behind Easypurl, proudly announces the launch of Experiture, a Cross-Channel Engagement Marketing Automation Platform designed to revolutionize Customer Engagement and Customer-Experience Marketing.
Experiture engages targets in 1:1-personalized, cross-channel conversations that last a lifetime via the industry’s first-ever Engagement Marketing Engine, which expands upon the industry-leading Personalization Engine and cutting-edge campaign-management tools found in Easypurl.com’s widely used, 7th-generation marketing platform (Easypurl). It also boasts an open API for painless integration with 3rd party apps or preexisting CRM software.
"Experiture was conceived to address the challenges faced by marketers when attempting to engage their customers and prospects in today’s multichannel world," says Experiture co-founder Tej Kohli. "As marketers ourselves, we found that despite having a myriad of marketing platforms to choose from, it remained too difficult to tie together cohesive marketing programs and strategies that engage targets across multiple touch-points and channels."
Building on the success of Easypurl, Experiture encapsulates a world of cross-channel marketing, campaign management, personalization and analytics tools in a single, easy-to-use platform.
Combining the powers of traditional and digital marketing channels and optimizing integrated-marketing communications for maximum brand exposure and reach, Experiture meets targets on eye level and delivers one-of-a-kind, highly personalized, dynamic marketing experiences molded around their interests, preferences, engagement activity, profile data and more.
Most importantly, Experiture puts engagement data for every single campaign touch point at your fingertips so that you can evaluate and optimize your campaigns and marketing programs in real time. Look at audience trends or hone in on individual-target behaviors with precision and ease, and save time and money by generating in-house reports on campaign and program performance to maximize your marketing efforts’ ROI, impact and efficiency.
This platform is the culmination of over six years of product-development experience at Easypurl.com and is built upon a framework that has already been battle-tested for five years with over 50,000 campaigns under its belt.
Experiture is the world’s first and only Cross-Channel Engagement Marketing Automation Platform, redesigning marketing in the context of 1:1 customer engagement, founded in 2013. Learn more at http://www.experiture.com.
Easypurl is the leading provider of integrated multichannel-marketing solutions and services to the marketing service provider industry. Since 2006, it has helped facilitate over 50,000 campaigns for clients including Radio Shack, Disney, Sprint and Cigna using personalized URLS (PURLs), QR codes, dynamic landing pages, marketing automation and more. Learn more at http://www.easypurl.com.
About Indros Group:
Incorporated in 2002, Indros Group invests in and creates companies that focus on innovative software solutions in the integrated marketing space. Based in New York City, Indros Group’s core mission is to build the marketing technologies of tomorrow. Learn more at http://www.indrosgroup.com.