Velodyne Joins With Entertainment Industry To Support Non-Profit Dedicated To Addiction Education

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Promoting effective solutions to chronic public health issue, star-studded Beverly Hills event raises $500,000 for Brent Shapiro Foundation for alcohol and drug awareness.

Supporting worthwhile causes is always in style.

That’s in part why Velodyne ( – a diversified technology company known worldwide for its high-performance audio equipment and high-definition LiDAR sensors for autonomous vehicle applications – has lent its support to a high-profile non-profit aimed addiction awareness and eradication.

With luminaries like Larry King, Paula Abdul, Sugar Ray Leonard and others in the house, Velodyne took part in a late summer spectacular party/fashion show fundraiser in Beverly Hills for the Brent Shapiro Foundation for alcohol and drug awareness – an event that generated more than $500,000 for the organization. It proved to be an occasion to celebrate strides toward sobriety among recovering addicts.

Velodyne donated 35 of its popular vPulse in-ear headphones – 10 in pink, 10 in blue and 15 black – to the cause. vPulse combines a secure fit with outstanding sound quality, making it the ideal choice for music and mobile calls for those on the go. The vPulse in-ear headphones feature precise, low-distortion audio quality due to a 10mm driver and aluminum housing. Intuitive in-line controls provide options for volume, music playback and mobile phone calls. The headphone's combination of advanced design and superior audio quality allow for hours of comfort and a remarkable listening experience.

"Addiction is a serious disease that still carries a stigma," said Marta Hall, Velodyne president, whose father and daughter have struggled with addiction. "Friends and relatives often put their heads in the sand to avoid dealing with it. Addiction is a disease of the brain, and like heart disease and diabetes, there are treatments for it, whatever the addiction may be -- alcohol, street drugs, pain meds, gambling. We need to recognize it as a serious illness and provide real solutions."

Famed attorney Robert Shapiro and his wife Linelle founded the foundation for alcohol and drug awareness when they lost their son Brent to drug and alcohol abuse. The foundation seeks to conquer alcohol and drug dependence by turning the fear, grief, and helplessness associated with the disease into awareness, education, compassion and support.    

As Christopher Lawford, author of the new book Recover to Live, writes, "Basically there’s no real difference between gambling, sex addiction, alcoholism, and drug abuse. Compelling brain science today shows it is a brain disease. Addiction is the number one public health issue in the country. We aren’t dealing with it because of the stigma and shame. This is why non-profits raise $20 million a year to treat addiction, while the American Cancer Society raises more than $1 billion."

For more information on the Brent Shapiro Foundation for Alcohol and Drug Awareness, visit

About Velodyne

Founded in 1983 and based in California’s Silicon Valley, Velodyne, Inc. is a diversified technology company known worldwide for its high-performance audio equipment and high-definition LiDAR sensors for autonomous vehicle applications. The company is widely recognized as the leading manufacturer of high-performance, low distortion powered subwoofers and an expanding line of technically innovative in-ear and over-ear audio products with interchangeable custom-designed skins that enable audiophiles to personalize the look of their headphones. Velodyne products are available online at and from a select group of authorized dealers, custom installers and distributors worldwide. Since 2007, Velodyne’s LiDAR division has emerged as a leading developer, manufacturer and supplier of high-definition LiDAR sensor technology used in a variety of commercial autonomous vehicle applications, including 3D mapping and surveying. For more information, visit

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Laurel Nissen

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