Extraprise Announces Upcoming Webinar, 'The Data Driven Buyers Journey'

Marketers will learn the keys to creating dynamic buyer journeys in their marketing campaigns.

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Boston, Massachusetts (PRWEB) September 23, 2013

Extraprise, the leader in right time revenue optimization services for B2B and B2C enterprises, announced a webinar entitled ‘The Data Driven Buyers Journey—Take Your Head Out of the Sand and Learn About Your Buyer’, featuring Sheryl Pattek, Vice President and Principal Analyst, Forrester Research, Inc. to be held Thursday, September 26th at 2:00 PM EST. Panelists from both companies will share their insights about how customer data can be transformed to create dynamic buyer journeys. Creating dynamic customer profiles, personas, and content as part of the buyer’s journey will be discussed. Marketers can register for the webinar here.

Data-driven marketing, moving toward real-time, is a strategic marketing imperative due to the proliferation of Big Data and the multiple channels and touch points found in the buyer’s journey. Once the behaviors of the buyer’s journey are captured and analyzed, marketers can gain better insight into buyer behavior and create impactful personas and content. Ultimately, this helps to align cross-channel strategy to what buyers need at the points that they want to discover, explore, engage, and buy. A roadmap will be provided and marketers will learn:

  •     What is a buyer’s journey and what makes it important.
  •     How to understand buyer behavior and create impactful personas.
  •     How to take buyer behavior and create and map content to the buyer journey.
  •     How to align cross-channel strategy to what buyers need at the points that they want to discover, engage, and buy.
The leader in right time revenue optimization services for B2B and B2C enterprises, Extraprise creates customer intelligence and uses it to drive multi-channel marketing campaigns at the right time and in the right places throughout the customer life cycle. Offering an expansive list of its i2i marketing services spanning data management, customer intelligence, marketing strategy, lead generation, lead nurturing and qualification and marketing operations, Extraprise services are scalable and seamlessly compatible with marketing automation and CRM solutions. Clients of all levels of marketing maturity have the flexibility to start and grow with the services they need.

About Extraprise Group Inc.

Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, offering the only demand generation services that combine customer intelligence with multi-channel marketing campaigns at the right time in the customer life cycle. Spanning a comprehensive set of services from lead generation to nurturing to closed sale, and upsell and cross-sell, Extraprise’s i2i demand generation services are suitable for clients at all levels of marketing maturity. Delivered through its Guaranteed Success Program as a hosted or on premise service, Extraprise continually meets the evolving marketing needs of its customers by driving tens of millions of customer interactions resulting in hundreds of thousands of buying opportunities from every country and continent. For more information, visit http://www.extraprise.com or call +1(888) i2iMKTG or email info(at)extraprise(dot)com.

Extraprise is a registered trademark of Extraprise Group Inc. All other trademarks are the property of their respective owners. Copyright © 2013 Extraprise Group Inc. All rights reserved.

Media Contacts:
Chris McCoin or Richard Smith
McCoin & Smith Communications LLC
508-429-5988 (Chris) or 978-433-3304 (Rick)


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