X-Rite Announces a Long-Term Partnership with MAC Group China for China Photo Market

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MAC Group China to become the dedicated supplier of X-Rite products to the photo channel

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X-Rite and MAC Group have worked together successfully for over 15 years. MAC Group China creates an organization focused solely on ensuring that X-Rite products for the photo market are widely available and well supported.

X-Rite, Incorporated, the world leader in color management, measurement and communication technologies, announces today that they have entered into a long-term partnership with MAC Group China to focus on X-Rite photo portfolio.

The creation of this partnership establishes a dedicated team, solely focused on the X-Rite range of photo products, which from August 1st will manage the sales, marketing and support to partners and end user customers across China and Hong Kong.

MAC Group China’s product portfolio will include:

  •     ColorMunki solutions – ColorMunki Smile, ColorMunki Display, ColorMunki Photo
  •     i1 solutions– i1Display Pro, i1Photo Pro 2
  •     ColorChecker solutions – ColorChecker Passport and the wide range of X-Rite ColorChecker targets

Existing X-Rite partners, and prospective resellers looking to learn more about X-Rite’s photo portfolio, can begin trading with MAC Group China immediately.

Peter He, Vice President Sales, Greater China, at X-Rite, believes the new partnership demonstrates X-Rite’s ongoing commitment to better serve the photo market.

“X-Rite is committed to developing best in class color management solutions for the photo market. As a large, growing and complex business, X-Rite serves a number of different markets. The newly formed MAC Group China partnership will create a dedicated team for the Greater China region, ensuring that X-Rite customers and partners get the very best levels of service, product knowledge, responsiveness and understanding of local market conditions.”

Jan Lederman of MAC Group China, sees the benefits of the partnership for both end user and reseller customers alike.

“X-Rite Photo China will be able to leverage MAC Group's proven distribution business model, offering X-Rite partners flexibility, and efficiency, with local warehousing ensuring greater stock availability and faster delivery times.

In addition, we will provide X-Rite customers (both end-users and resellers) with high quality customer service and technical support across the entire range of products. A dedicated team of local language specialists will be employed to support customers across China and Hong Kong. Giving our local business partners access to our years of experience selling and supporting color management solutions to photographers of every level. We are proud of the team we have put in place to drive business development, marketing, account management and technical roles.”

Peter He, Vice President Sales, Greater China, X-Rite continued:
“X-Rite and MAC Group have worked together successfully for over 15 years in the United States and the formation of MAC Group China creates a synergistic organization in both regions focused solely on ensuring that X-Rite products for the photo market are as widely available and as best supported as possible.”

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About MAC Group China
MAC Group China is a professional photography distributor established in 2011 from a joint venture between MAC Group (USA) and BENRO (China). Made up of over 20 employees who represent 3 distinct brands of photographic equipment in China. The Beijing office is located in the central business district and has strong connections with dealers, art colleges, government, and military.

About X-Rite
X-Rite, Incorporated with its wholly owned subsidiary Pantone LLC is the global leader in color science and technology. The company develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite's expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit http://www.xrite.com or http://www.xritephoto.com .

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©2013 X-Rite, Inc. All rights reserved. X-Rite is a registered trademark of X-Rite, Inc. All other trademarks are the property of their respective owners. PANTONE® and other Pantone trademarks are the property of Pantone LLC. © 2013. All rights reserved.

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