MobExMe Announces Participation in LaunchCode Tech Talent Development Initiative

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Program significantly speeds time-to-market of multi-screen cloud signage solution.

MobExMe, a leading mobile marketing solutions provider, is jump-starting their development through the use of a "paired-programming" approach sponsored by LaunchCode. MobExMe, along with 100 companies in St. Louis, has agreed to participate in this inaugural tech talent development program.

"Jim McKelvey (co-founder of Square) came to the T-REx facility where MobExMe and 70 other startups are located, and made his pitch for LaunchCode to a group of enthusiastic entrepreneurs," said Mark Rice, Managing Director of MobExMe. "It's not only the large companies that are thirsting for tech talent, it's also the small startups that need experienced coders that can take a design spec and build a prototype application that could secure customers and investors," Rice said.

Rather than engage an in-experienced programmer externally, MobExMe was approached by Brandon Twitty, a TREx-located entrepreneur who co-founded startup, "Dead Inventory Management System (DIMS)." "We knew we had a good fit for a paired-programmer relationship when Brandon walked into our office and expressed his interest in developing his programming skills," Rice said. "We are excited about our co-participation in the LaunchCode program. LaunchCode will be an interesting approach to building the information technology talents within a startup community."

About MobExMe

MobExMe delivers a multi-screen signage cloud application that supports mobile transactions, interactive entertainment and dynamic communications. With an omni-channel approach, customers can amplify awareness, enhance the user experience, capture response at the right moment and build new revenue streams, custom loyalty and community participation. Learn more at

About LaunchCode

LaunchCode, the latest idea of Jim McKelvey (co-founder of Square), grows out of the recognition that there is a huge IT talent gap in St. Louis. New developers get training in programming courses, but don't have enough experience to find a job. Companies have open positions, but can't find developers with enough experience to fill them. LaunchCode is filling the gap by using pair programming-- two programmers, two keyboards, one monitor. Pair programming is the quickest way for developers to master a language gain the proficiency and competency of an experienced developer. The idea is to match a new, inexperienced programmer with a company's developers. These new programmers will have enough skill to ensure that they don't reduce the productivity of the experienced developer, and will get enough training over 2-3 months to fill one of the company's IT job openings, if the company decides they are up to snuff. This first round we will be placing 100 coders at 100 companies including Stifel, WWT, Build-a-Bear, MobExMe, Monsanto, MasterCard, Enterprise, and RGA. You can learn more or sign-on at

PR Contact:
Rosie Hausler
SandhillPR and Marketing
(425) 301-6740

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Mark Rice
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