Global Outdoor Advertising Industry

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Reportbuyer.com just published a new market research report: Global Outdoor Advertising Industry.

This report analyzes the worldwide markets for Outdoor Advertising in US$ Million by the following Modes/Formats: Billboards, Transit, Street Furniture, and Alternate/Others.

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America.

Annual estimates and forecasts are provided for the period 2010 through 2018. Also, a six-year historic analysis is provided for these markets.

The report profiles 237 companies including many key and niche players such as Adams Outdoor Advertising, AdSpace Networks, Inc., APG|SGA SA, APN Outdoor Pty Ltd., Astral Media Inc., Burkhart Advertising, Inc., Captivate Network, V Media Corporation, Clear Channel Outdoor, Inc., Clear Media Limited, CBS Corporation, CEMUSA, Daktronics, Inc., DDI Signs, Inc., EPAMEDIA, EuroMedia Group S.A., Fairway Outdoor Advertising, Focus Media Holding Ltd., JCDecaux Group, Lamar Advertising Company, MarketForward, Pattison Outdoor Advertising, Primedia Outdoor, IZoON Media LLC, Stroer Out-of-Home Media AG, TOM Outdoor Media Group, Van Wagner Communications, LLC, and Zoom Media, Inc.

Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs.

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Billboards I-3
Electronic/Digital Billboards I-4
Transit Outdoor Advertising I-4
Street Furniture I-4
Alternate Forms of Outdoor Advertising I-5

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
Advertising: An Essential Requisite for Corporate/ Brand
Survival & Existence II-1
Advertising Market Traits II-1
Key Statistical Findings II-2
Table 1: World Recent Past, Current and Future Analysis for
Total Advertising by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East & Africa,
and Latin American Markets Independently Analyzed with Annual
Expenditure in US$ Million for Years 2010 through 2018
(includes corresponding Graph/Chart) II-2

Table 2: World Historic Review for Total Advertising by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East & Africa, and Latin American
Markets Independently Analyzed with Annual Expenditure in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-3

Table 3: World 15-Year Perspective for Outdoor Advertising by
Geographic Region - Percentage Breakdown of Dollar
Expenditure for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East & Africa, and Latin America
for Years 2005, 2013 and 2018 (includes corresponding
Graph/Chart) II-4

Table 4: Worldwide Advertising Market (2012): Percentage
Share Breakdown of Advertising Expenditure by Media Category
(includes corresponding Graph/Chart) II-5
Outdoor Advertising: A Small but a Significant Contributor to
Overall Advertising Market II-5
Evolution of Outdoor Advertising II-6
Recession Impact in Retrospect II-7
Market Posts Recovery in 2010 II-8
Eurozone Crisis & US Fiscal Cliff Fails to Deter Outdoor
Advertising Market II-8
Outlook II-9
Developing Markets More Than a Blip on the Radar II-10
Expansion of End User Markets Perk Up Growth II-10
The “Dominion Effect” Drives Demand for Large Oversized
Billboards II-10
Transit Media Provides Traction to Outdoor Advertising Market II-11
Noteworthy Market Trends & Growth Drivers II-11
Digital Fever Grips Outdoor Advertising Industry II-11
DOOH Advertising: A Key Driver of Future Growth II-12
Digital Signage in the 21st Century: A Peek Into its
Evolving Landscape II-12
Wireless Digital Signage Solutions on Rise II-13
3D Digital Signage: The New Frontier of Digital Advertising II-14
Internet-Based Dynamic Digital Signs Rake in Opportunities
for IT Companies II-14
Key Statistical Finding II-15
Table 5: World Market for Digital Signage Advertising
(2012): Percentage Share Breakdown of Revenues by End-Use
Sector (includes corresponding Graph/Chart) II-15
LED Based Digital Building Wraps to Drive Adoption of
Digital Media Facades II-15
Technology Developments Sharpen Growth II-15
“Smartboards” to Enhance Viewer Recall of Outdoor Ads II-16
'Gesture' Adverts Popular at Airports & Retail Outlets II-16
The Rise of Augmented Reality & Nex-Gen “Glad”vertising II-16
Increase in Vehicular Traffic Bodes Well for Roadside Ads &
Ad Infrastructure II-17
Special Entertainment Events Provides Momentum to Outdoor
Advertising II-17
Cost Reductions Push Up Demand for Outdoor Advertising II-18
Smartphones Adding to Success of Outdoor Advertising II-18
Issues & Challenges II-18
Competition from Alternative Forms of Advertising: A
Challenge to Reckon With II-18
Online Advertising - A Major Threat II-19
Threat Alert II-20
Table 6: Global market for Internet Advertising: Breakdown
of Projected Compounded Average Growth Rates (CAGR) (in %)
of Annual Expenditure for Years 2009 through 2017 by
Country/Region (includes corresponding Graph/Chart) II-20
Mobile Phone Advertising Grows in Popularity - A Challenge
to Reckon With II-21
Telemarketing Remerges as Key Competition II-21
Unfavorable Regulations May Hamper Business Prospects II-22
Lack of Measurement - A Challenge to Reckon With II-22
Safety Issues Being Taken to Higher Levels! II-22
Competition II-23
Table 7: Leading Players in the Global Outdoor Advertising
Market (2012): Percentage Breakdown of Leading Players
(includes corresponding Graph/Chart) II-23

2. OUTDOOR ADVERTISING: A CONCEPTUAL OVERVIEW II-24
Introduction II-24
Two Major Forms - Traditional and Non-Traditional II-24
Outdoor Advertising by Mode/Format II-25
Billboards - The Ubiquitous Format II-25
Billboard Types II-25
Electronic/Digital Billboards II-25
6m x 4m Billboards II-26
48 Sheet Billboards II-26
96 Sheet Billboards II-26
AD Lites II-27
Consumer Ads II-27
Spectacular Signs II-27
Airport Advertising II-27
Airport: External II-27
Airport: Internal II-27
PrimeMotion II-27
Store Fascias II-28
Super Sixes II-28
Tactical Display Unit II-28
Objective of Billboards II-28
Transit Outdoor Advertising II-28
Transit’s Impact in Reaching a Wider Audience II-29
Mobile Advertising II-29
Bus Advertising II-29
Subway and Rail Displays II-29
Truckside Advertising II-29
Taxi Advertising II-30
Vehicle Wrapped Advertising II-30
Street Furniture II-30
Appeal of Street Furniture Advertising II-30
Some Forms of Street Furniture II-30
Alternate forms of Outdoor Advertising II-32
Nothing Airy about Hot Air Balloons II-32
Alternate Outdoor Advertising Formats - A Sneak Preview II-32

3. RECENT INDUSTRY ACTIVITY II-34
Continental Outdoor Media Bags Exclusive Rights for Advertising II-34
Titan and Chicago Transit Expand Advertising Agreement II-34
SCG Financial Completes Merger with Reach Media II-35
Out of Home America Completes Outdoor First Acquisition II-35
JCDecaux Airport Bags Contract for the Operation of Exterior
and Interior Advertising Space at Cannes-Mandelieu Airport II-35
JCDecaux Wins a Ten Year Advertising Contract from Delhi
Airport Metro Express II-35
JCDecaux Gains a Minor Stake in Russ Outdoor II-36
Pattison Bags a Decade-long Advertising Contract with the City
of Ottawa II-36
STDecaux Bags an Advertising Contract for Shanghai Metro TV
Network II-36
JCDecaux Bags Contract for Operation of Advertising
Concessions for Madrid Metro II-36
JCDecaux and Interstate Outdoor Advertising Bags Prestigious
Advertising Contract with City of Chicago II-37
CBS Plans Two Strategic Moves For Outdoor Operating Business II-37
Tiger Media Divests SearchMedia International Limited
Subsidiary to Venture Holdings II-37
MidOcean and ACON Merge Olympus and Fairway to Form a New Entity II-38
CBS Outdoor Acquires Advertising Rights from L.A. Metro II-38
MMDA and Outdoor Advertisers Reach Agreement on Regulating
Advertising Billboards II-38
Lamar Acquires Advertising Business of NextMedia II-39
Van Wagner Communications Takes Over Fuel Outdoor Holdings II-39
Outdoor Channel Holdings and InterMedia Outdoors to Merge II-40
Kinetic Worldwide Expands Out-Of-Home (OOH) Media Business
Upcountry II-40
ADstruc Introduces New Outdoor Add Workflow Solution and
Enters into Partnership with Telmar II-41
Sailing Billboards Expands Operations into Toronto II-41
JCDecaux to Acquire Stakes in Russ Outdoor II-41
European Broadcasting Union Alleges Signal Jamming by Iran and
Syria II-42
JCDecaux to Acquire Russ Outdoor II-42
JCDecaux Collaborates with GateGuru II-42
United Franchise Group Launches IZON Global Media Franchise
Opportunity II-43
Design Master color tool Merged with Artbusinessline II-43
City of Tacoma Enters into Standstill Agreement with Clear
Channel Outdoor II-43
SmartDebit Inks Contract with JCDecaux II-44
APN Outdoor Receives NSW State Transit Authority Bus Fleet
Contract II-44
oOh!media to Purchase Eye Division II-44
Lamar Advertising Company Purchases American Outdoor Advertising II-45
Alibaba Collaborates with Focus Media II-45
Fairway Outdoor Advertising Merges with Olympus Media II-46
Smedvig Capital Sells Ocean Outdoor to LDC II-46
JCDecaux Dicon Receives an Exclusive Advertising Contract from
Dubai Airport II-46
Lloyds Development Capital Acquires Ocean Outdoor II-47
Bell Canada Enterprises to Purchase Astral Media II-48
APN Enters into a 50:50 Joint Venture with Quadrant Private
Equity II-48
Blue Outdoor Enters into an Exclusive Long-term Agreement with
Atlantic City II-48
JCDecaux Middle East Signs an Exclusive Street Furniture
Agreement with Muscat Municipality II-49
Wall Inks Exclusive Outdoor Advertising Agreement with the
City of Lübeck II-49
AllOver Media Takes Over Intran Media II-50
JCDecaux Signs an Agreement with Presstalis to Take Over 95%
Equity Stake in Mediakiosk II-50
JCDecaux Airport Renews the Advertising Contract with Lyon
Bron and Lyon Saint-Exupéry Airports II-51
NS Publicity to Form a Joint Venture with SALT OOH II-51
Allied Enters into a Partnership with OuterSpace MediaLab to
Form AOS II-52
iSite Media to Take Over the Assets of O.T.W. Advertising II-52
Signal Takes Over Exclusive Rights in Fairfax County II-52
Aeroports de Paris Forms a 50:50 Joint Venture with JCDecaux II-53
Ashby Street Buys Assets of Fowler Media and its Allied Entities II-53
Wall Inks Outdoor Advertising Contract with City of Wiesbaden II-53
Pattison Takes Over Onestop Media Group II-53
Ram Investment Inks 3D Technology Joint Venture Deal II-54
CIE Utility Awards Service Contract to Bravo Outdoor Advertising II-54
Cruise Media Group Acquires Mommentum Health Media II-54
JCDecaux Secures Contract from City of Montpellier II-55
JCDecaux Airport Renews Contract with Lille-Lesquin Airport II-55
Aéroports de Paris to Establish Joint Venture with JCDecaux II-55
JCDecaux Extends Contract with Valencia II-55
Ströer Out-of-Home Media Takes Over News Outdoor Poland II-56
MTM Assigns Contract To APN II-56
JCDecaux Expands Advertising Services to a New Metro Line in
Nanjing II-56
China New Media Announces Purchase of Five Outdoor Billboards
from Haosheng II-56
VisionChina Media Takes Over Digital Media Group II-57
Qin Jin Yuan OOH Invests in CBS II-57
ENIL Divests Times Innovative Media to BCCL II-57
JCDecaux Enters in to Agreement With ATA II-57
JCDecaux Dicon Clinches a Second Airport Advertising Contract
from Dubai Airports II-58

4. PRODUCT LAUNCHES II-59
Pattison and ETS to Introduce New Digital Transit Network II-59
Posterplus Introduces New LED Billboard in Ayrshire II-59
Clear Channel Unveils Digital Billboards in Minneapolis II-59
AdMobilize Unveils New Platform for Advertising II-60
Daktronics Unveils Next-Generation Digital LED Billboards II-60
BMO Harris Bank Joins Hands with Y&R Midwest to Unveil Novel
Advertising Campaign II-60
Astral Out-of-Home Partners with Ad-Dispatch to Introduce
First Outdoor Advertising Applications II-60
AEP Ohio Introduces New Advertising Campaign II-61
Standard Chartered Launches Global Advertising Campaign II-61
SearchMedia Holdings Bags the Tender for Hangzhou Outdoor Ad
Campaign in association with Regional Companies II-62
YESCO Unveils New Outdoor Interactive LCD System II-62
The Ambient Group Refurbishes National Outdoor Advertising
Platform II-62
GFR Unveils Indice Multimedia Platform II-62
BPI Sports Joins Hands with CBS Outdoor to Unveil First-Ever
Outdoor Billboard Campaign II-63
JosA(c) Mourinho Joins Hands with Henderson to Introduce Novel
Advertising Campaign II-63
Daktronics Unveils Digital Ad Strategies II-64
JCDecaux Renews Fifteen Ad Street Furniture Agreements II-64
Google Introduces advertisement campaign ‘Watch the Space’ II-64
Onestop Introduces Country's First Outdoor Advertising Channel II-64
MDO Introduces DISCO II-65
JCDecaux Doubles Rail and Mall Digital Presence II-65
Goa Introduces First Digitalized Billboards II-65
China New Media Launches Mega LED Screen at Dalian on New Year
Eve II-66
Coca-Cola India Introduces Visual Identity System Logo for
Commonwealth Games II-66
Hankook Tire Launches Outdoor Advertising in Times Square II-66
POD of Diamond Launches First Mobile Advertising Solution on
Taxi Cabs II-66

5. FOCUS ON SELECT PLAYERS II-67
Adams Outdoor Advertising (USA) II-67
Adspace Networks, Inc. (USA) II-67
APG|SGA SA (Switzerland) II-67
APN Outdoor Pty Ltd (Australia) II-68
Astral Media Inc (Canada) II-68
Burkhart Advertising, Inc. (USA) II-68
Captivate Network (USA) II-68
V Media Corporation (China) II-69
Clear Channel Outdoor, Inc. (USA) II-69
Clear Media Limited (China) II-69
CBS Corporation (USA) II-70
CEMUSA - (Spain) II-70
Daktronics, Inc. (USA) II-70
DDI Signs, Inc (USA) II-71
EPAMEDIA (Austria) II-71
EuroMedia Group S.A. (Romania) II-72
Fairway Outdoor Advertising (USA) II-72
Focus Media Holding Ltd (China) II-72
JCDecaux Group (France) II-73
Lamar Advertising Company (USA) II-73
MarketForward (USA) II-73
Pattison Outdoor Advertising (Canada) II-74
Primedia Outdoor (South Africa) II-74
IZ•ON Media LLC (US) II-75
Ströer Out-of-Home Media AG (Germany) II-75
TOM Outdoor Media Group (China) II-75
Van Wagner Communications, LLC (USA) II-75
Zoom Media, Inc. (Canada) II-76

6. GLOBAL MARKET PERSPECTIVE II-77
Table 8: World Recent Past, Current and Future Analysis for
Outdoor Advertising by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East & Africa,
and Latin American Markets Independently Analyzed with Annual
Expenditure in US$ Million for Years 2010 through 2018
(includes corresponding Graph/Chart) II-77

Table 9: World Historic Review for Outdoor Advertising by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East & Africa, and Latin American
Markets Independently Analyzed with Annual Expenditure in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-78

Table 10: World 15-Year Perspective for Outdoor Advertising by
Geographic Region - Percentage Breakdown of Dollar Expenditure
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East & Africa, and Latin America for Years 2005, 2013
and 2018 (includes corresponding Graph/Chart) II-79

Table 11: World Recent Past, Current and Future Analysis for
Billboard Outdoor Advertising by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East & Africa, and Latin American Markets Independently
Analyzed with Annual Expenditure in US$ Million for Years 2010
through 2018 (includes corresponding Graph/Chart) II-80

Table 12: World Historic Review for Billboard Outdoor
Advertising by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East & Africa, and
Latin American Markets Independently Analyzed with Annual
Expenditure in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) II-81

Table 13: World 15-Year Perspective for Billboard Outdoor
Advertising by Geographic Region - Percentage Breakdown of
Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East & Africa, and Latin America for
Years 2005, 2013 and 2018 (includes corresponding Graph/Chart) II-82

Table 14: World Recent Past, Current and Future Analysis for
Transit Outdoor Advertising by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East &
Africa, and Latin American Markets Independently Analyzed with
Annual Expenditure in US$ Million for Years 2010 through 2018
(includes corresponding Graph/Chart) II-83

Table 15: World Historic Review for Transit Outdoor
Advertising by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East & Africa, and
Latin American Markets Independently Analyzed with Annual
Expenditure in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) II-84

Table 16: World 15-Year Perspective for Transit Outdoor
Advertising by Geographic Region - Percentage Breakdown of
Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East & Africa, and Latin America for
Years 2005, 2013 and 2018 (includes corresponding Graph/Chart) II-85

Table 17: World Recent Past, Current and Future Analysis for
Street Furniture Outdoor Advertising by Geographic Region -
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East & Africa, and Latin American Markets Independently
Analyzed with Annual Expenditure in US$ Million for Years 2010
through 2018 (includes corresponding Graph/Chart) II-86

Table 18: World Historic Review for Street Furniture Outdoor
Advertising by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East & Africa, and
Latin American Markets Independently Analyzed with Annual
Expenditure in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) II-87

Table 19: World 15-Year Perspective for Street Furniture
Outdoor Advertising by Geographic Region - Percentage
Breakdown of Dollar Expenditure for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East & Africa, and
Latin America for Years 2005, 2013 and 2018 (includes
corresponding Graph/Chart) II-88

Table 20: World Recent Past, Current and Future Analysis for
Alternate and Other Forms of Outdoor Advertising by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East & Africa, and Latin American Markets
Independently Analyzed with Annual Expenditure in US$ Million
for Years 2010 through 2018 (includes corresponding
Graph/Chart) II-89

Table 21: World Historic Review for Alternate and Other Forms
of Outdoor Advertising by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East &
Africa, and Latin American Markets Independently Analyzed with
Annual Expenditure in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) II-90

Table 22: World 15-Year Perspective for Alternate and Other
Forms of Outdoor Advertising by Geographic Region - Percentage
Breakdown of Dollar Expenditure for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East & Africa, and
Latin America for Years 2005, 2013 and 2018 (includes
corresponding Graph/Chart) II-91

III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Current & Future Analysis III-1
Market Overview III-1
Table 23: US Recent Past, Current and Future Analysis for
Advertising Analyzed with Annual Expenditure in US$ Million
for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-1

Table 24: US Historic Review for Advertising Analyzed with
Annual Expenditure in US$ Million for Years 2004 through
2009 (includes corresponding Graph/Chart) III-2

Table 25: Advertising Spending in the US (2012): Percentage
Share Breakdown of Revenues by Media Category (includes
corresponding Graph/Chart) III-2
Regulatory Environment III-2
Local Adverts Help Sustain Demand for Traditional Billboards III-3
Table 26: US Traditional Billboards Market (2012):
Percentage Share Breakdown of Revenues by Type of
Advertisement (includes corresponding Graph/Chart) III-3
Digital Billboards Continue to Grow in Prominence III-3
An Overview of the Digital Signage Market in North America III-4
Factors Influencing the Market III-4
Digital Signage Networks III-5
Networks Funded by the Network Operator III-6
Network Funded by the Client III-6
Planning and Implementation of Digital Signage III-6
Digital Signage Applications III-6
Banking and Finance Industry III-6
Issues Relating to Digital Signage III-7
Competition III-7
Table 27: Outdoor Advertising Market in North America
(2012): Percentage Share Breakdown of Revenues by Company
(includes corresponding Graph/Chart) III-7
Product Launches III-7
Strategic Corporate Developments III-9
Select Players III-16
B.Market Analytics III-21
Table 28: US Recent Past, Current and Future Analysis for
Outdoor Advertising by Mode/ Format - Billboards, Transit,
Street Furniture and Alternate & Other Forms Independently
Analyzed with Annual Expenditure in US$ Million for Years
2010 through 2018 (includes corresponding Graph/Chart) III-21

Table 29: US Historic Review for Outdoor Advertising by
Mode/Format - Billboards, Transit, Street Furniture and
Alternate & Other Forms Independently Analyzed with Annual
Expenditure in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) III-22

Table 30: US 15-Year Perspective for Outdoor Advertising by
Mode/Format - Percentage Breakdown of Dollar Expenditure for
Billboards, Transit, Street Furniture and Alternate & Other
Forms for Years 2005, 2013 and 2018 (includes corresponding
Graph/Chart) III-23

2. CANADA III-24
A.Market Analysis III-24
Current & Future Analysis III-24
Advertising Market - A Snapshot III-24
Table 31: Canadian Recent Past, Current and Future Analysis
for Advertising Analyzed with Annual Expenditure in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-24

Table 32: Canadian Historic Review for Advertising Analyzed
with Annual Expenditure in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-25

Table 33: Advertising Spending Market in Canada (2012):
Percentage Share Breakdown of Revenues by Media Category
(includes corresponding Graph/Chart) III-25
Key Market Share Statistics III-26
Table 34: Canadian Market for Traditional Outdoor
Adv

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Global Outdoor Advertising Industry

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For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: query@reporbuyer.com
Tel: +44 208 816 85 48
Website: http://www.reportbuyer.com

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