NEW YORK, NY (PRWEB) September 23, 2013
Today at IAB MIXX, Jivox, the leading multi-screen interactive advertising technology company, announced Jivox IQ, its enhanced ad platform that enables digital agencies and publishers to produce and deliver highly-engaging ads that are dynamic, multi-screen and data-driven. With Jivox IQ brands can deliver more customized and relevant ads via any unit (pre-roll, banner, etc.) on any device.
“We’re entering an era of brand publishing where the lines between content and advertising are blurring,” said Diaz Nesamoney, CEO and founder of Jivox. “However the task of assembling and delivering such content-rich ads or brand sponsored content has become significantly more complex due to the fact that the content has to be kept up to date, be targeted well, and has to be delivered on multiple screens. That’s where Jivox IQ comes in. By removing the complexities of ad creation, and automating dynamic data-driven content updates and targeting, we are setting a new standard in interactive advertising.”
Content marketing with enhanced native capabilities
The new content marketing features in Jivox IQ enable content streams to be embedded into a wide variety of more than 45 ad units including pre-roll ads, display banners, IAB Rising Star units, smartphone and tablet ad units and custom ad units. Key features include:
Jivox is the leading multi-screen interactive advertising technology company. The Jivox IQ Platform enables digital agencies and publishers to produce and deliver highly engaging ads that are dynamic, multi-screen and data-driven. Using Jivox IQ, interactive ads can be easily authored and served in-stream, in-banner and on smartphones and tablet devices featuring video, rich media, dynamic content, customizable widgets and social sharing. Jivox IQ eliminates the time consuming and expensive process of traditional code-based approaches and the challenges associated with delivering interactive ads across multiple screens and connected devices. Jivox also provides sophisticated campaign performance tracking, demographic analytics and purchase intent analytics via BrandGage — its proprietary real-time analytics platform. Several hundred media companies and agencies use Jivox, including College Humor, Federated Media, Weiden+Kennedy, Havas, Interactive One, Martini Media, Mojiva, Sun Times Media, Universal McCann and Videology. For examples of Jivox ads visit our ad gallery at http://www.jivox.com/demoads