DeVita Natural Skin Care Offers Women an Upgrade to Daily Beauty Regimen During National Skin Care Awareness Month

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DeVita’s full line of all-natural, vegan and 100% paraben free skin care is dedicated to meeting the needs of all women and all skin types

The skin care needs of women are constantly evolving. Age, climate changes, travel, pregnancy and illness, all these factors affect women’s skin. A change in our skin creates a new awareness of beauty needs and a constant search for the most effective skin care system. That is where DeVita Skin Care comes in--as it offers a full product line dedicated to meeting the needs of all women and all skin types.

“Especially in this day and age women are educating themselves more about beauty and what they’re applying to the skin,” commented Cherylanne DeVita, DeVita Natural Skin Care Founder, “That is why we only put natural ingredients in our line and are dedicated to it being vegan, PETA certified and paraben-free”.

DeVita Skin Care has been meeting the needs of women since 1998, but company founder, Cherylanne DeVita is always staying up on the latest developments and innovations for natural ingredients that can make a difference in her vegan, paraben-free line. DeVita Naturals is always forward focused and continues to introduce new additions to the line and update current offerings to meet the needs of today’s woman, while staying true to the mission of the brand. “We listen to what our consumers want and are dedicated to delivering on our promise to them,” states Cherylanne.

The DeVita Skin Care is broken down into nine categories, offering an inclusive line that can be pieced together based on specific skin needs.

Cleansers + Toners – DeVita Naturals offers an Aloe Vera Moisturizing Cleanser that leaves the skin fresh, clean and smooth. Also in the line are two toners designed to tone and rejuvenate the skin.

Age Defying -- There is a full line dedicated to the various age defying needs; from neck nourishment to firming and lifting the skin, DeVita Skin Care has something for everyone. There is even Optimal Rejuvenation, which may very well be the fountain of youth in a bottle.

Eyes + Lips -- Wrinkles seem to come out first in the areas around the eyes and lips. DeVita Skin Care has developed cream’s and serums that will lift and repair these delicate areas. Additionally they offer LIP Volumizer to plump up the pout.

Masques + Exfoliators -- Every now and then a masque is a must. DeVita Natural Skin Care has two mud masks— Italian Tomato Leaf and Cappuccino Cocoa - that detox, cleanse and refresh the skin. Also in the line is an Aloe Vera Scrub that helps get rid of dead skin cells and smooth out the skin.

Brightening + Lightening -- Discoloration and sunspots are something no one wants. The DeVita Skin Brightening serum helps even out hyperpigmentation. Sun Damage Repair serum is a specific formulation to help diminish the signs of aging from the sun.

Troubled Skin -- While most prevalent in teens and young adults--blemishes and acne can hit at any age. That is why DeVita Skin Care is dedicated to offering troubled skin solutions. Also for those who notice broken capillaries and redness, there is Capillary Support Serum.

Sun Care -- Sun protection is imperative year-round. DeVita Skin Care developed Solar Protective Moisturizer 30 for the face and Solar Body Block 30 for the body. Both offer SPF 30 UVA/UVB broad-spectrum protection without out nanotechnology.

Moisturizers -- Moisturizing is a vital part of daily skin care. DeVita Skin Care has the Perfecting Time moisturizer with Argireline for morning, afternoon, night--or any other time moisturizing is needed. Additionally they offer Evening Rich Nutritional Moisturizer for added replenishing at night.

Body Care -- To take care of the rest of the body, DeVita Skin Care offers Pure & Sure Deodorant, Shea Butter Body Brulees and Natural Shower Gel & Body Wash. The deodorant, body brulee and shower gel come in non-fragrant and scented options. And for those who have added a little art to the skin, there is the Healed Ink Tattoo Aftercare.

The full line of DeVita Natural Skin Care and Color Cosmetics are available online at http://www.devitaskincare.com/store. Media interested in samples of DeVita Skin Care or who would like to coordinate an interview with Cherylanne DeVita, please contact Lauren Verini at lauren(at)adinfinitumny(dot)com or (212) 693-2150 x311. For more information, please visit http://www.devitaskincare.com or to read DeVita Skin Care Reviews visit http://www.devitaskincare.com/store/reviews.html.

About DeVita Natural Skin Care

DeVita Natural Skin Care is the fastest growing all-natural, 100% paraben free, PETA Certified, vegan cosmeceutical skin care line in the country. Cherylanne DeVita, Ph.D., the president and CEO of DeVita Naturals, started the company in 2000 out of her desire for affordable, natural and effective skin care products that she could use on her own sensitive skin. Today, DeVita Natural Skin Care has over 100 different DeVita Natural Skin Care products, absolute minerals™, a complete line of revolutionary aloe-infused mineral make-up, and DeVita Rx, a professional line of skin care products sold exclusively through licensed professionals. DeVita Skin Care and Color Cosmetics are available online and in natural foods stores throughout United States, Canada and in over 10 different countries. For more information, please visit http://www.devitaskincare.com and http://www.devitastyle.com.

In addition to her role as President and CEO of DeVita Natural Skin Care, Cherylanne also currently serves on the Executive Board of Alice Cooper’s Solid Rock Foundation, a nonprofit organization dedicated to enriching the lives of teens through performing arts.

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Lauren Verini
ADinfinitum
(212) 693-2150 311
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