(PRWEB) September 24, 2013
Mobile surveys are a fast, cost-effective method to gather data, but respondents can be distracted while on-the-go. Can researchers rely on data obtained on mobile devices? How should researchers design questionnaires for the mobile consumer? What is the best way to engage today’s mobile consumer in research?
Ulf Björnemark, SSI’s Managing Director of the Nordics will present “Insights from a mobile world” on September 24, at the Consumer Insight Outlook conference at Bryggarsalen in Stockholm. In this presentation, he will discuss today’s mobile trends and where the research industry might be in the future. When compared to collection methods of today, there are possibilities and limitations of the current trends. Ulf advises on the concrete actions that must be taken to ensure high quality insights in an increasingly mobile world.
To attract mobile users to research, SSI recently launched the QuickThoughts™ mobile app, offering mobile survey-takers an appealing and rewarding mobile survey-taking experience.
The Mobile Insights presentation will take place at 1:30 pm at Bryggarsalen.
Consumer Insight Outlook is the meeting place for Swedish professionals working in research, consumer insights, market analysis, brand strategy and marketing. The Consumer Insight Outlook event will bring expert lectures about the latest trends and techniques, along with case studies showing how they can be successfully applied in business. Participants will have a unique opportunity to network and create new connections with other industry players.
Other attendees from SSI at the event will be Eric Groenewoud and Andrea Kings.
SSI is the premier global provider of sampling, data collection and data analytic solutions for survey research, reaching respondents in 78 countries via Internet, telephone, mobile/wireless and mixed-access offerings. Additionally, SSI staff operates from 26 offices in 18 countries, offering CATI, questionnaire design consultation, programming and hosting, online custom reporting and data processing. SSI’s 3,100 employees serve more than 3,000 clients worldwide. For additional information, please visit http://www.surveysampling.com.