As a new wave of businesses, venture firms, and private equity funds seek to exploit a "pure" licensing business model by buying these properties, the opportunities and complexities of valuations in this space continue to grow.
La Jolla, CA (PRWEB) September 24, 2013
Active brands, dormant brands, and languishing brands are changing hands in an increasingly competitive marketplace. As a new wave of businesses, venture firms, and private equity funds seek to exploit a "pure" licensing business model by buying these properties, the opportunities and complexities of valuations in this space continue to grow.
In IP Valuations for Licensed Property Acquisitions, CONSOR Chairman Weston Anson and Jeff Anderson, Director Valuations and Analytics, will explore the methodologies available when valuing licensed properties for acquisition or sale. Ira Mayer of EPM Communications will moderate the presentation scheduled for September 25, 2013, 10:00am PT / 1:00pm ET.
The webinar will address how to evaluate competitive advantage, premium pricing, return on assets employed, profit splits, and other nuances to the business of licensing brands. The learning objectives for attendees are to: Learn how to apply traditional valuation approaches to licensed and branded properties; Learn how to assess the value of intellectual property bundles; and how the strategies employed to monetize licensed properties can affect values and valuations.
As the only market-based consulting firm specializing in intellectual property valuations, royalty rates and all areas of licensing, CONSOR has built a solid foundation of clients and gained invaluable work experience over the past 25 years. We take a marketplace business approach in order to help our clients reach their goals, using real-world evidence and marketing criteria. We are dedicated to assisting our clients in maximizing the value of their intellectual property and intangible asset portfolios, while helping to minimize risk and uncertainty.