TermSync Unveils CARE To Promote Improved Post-Sale Communication Between Customers & Vendors

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New communication tool allows vendors to better connect, interact with customer employees who make purchasing decisions

TermSync, a cloud-based post-sale communication platform, unveiled today its CARE Package, the latest update to the popular software solution.

While TermSync is already used by over 100,000 companies to help manage the invoicing and collection process, the CARE package expands the software to a full-service post-sale customer communication platform, helping vendors not only get paid faster, but also improve the customer experience and encourage future sales.

“We noticed that many of our users were using the messaging features within the CustomerConnect portal for information outside of just invoice questions, as originally intended,” Mark Wilson, CEO and founder of TermSync, said. “Users were submitting questions about issues such as delivery times and product requests. It only made sense to expand our functionality to make it easier for these vendor and customer issues to be communicated and resolved. The CARE package does exactly that.”

As part of TermSync’s original solution, a vendor’s customers receive bundled payment reminders. These e-mails are usually directed at accounts payable personnel and summarize all pending invoices in one, easy-to-act-on reminder. Those customers can then perform a variety of actions such as pay an invoice, ask a question, apply credits, or file a dispute.

Unlike the bundled payment reminders, the CARE package, which stands for convenient, accountable, rewarding and easy-to-use, is directed at someone with purchasing power rather than an accounts payable employee. Vendors can choose to send a CARE email weekly or monthly depending on their activity levels with the customer.

Within the e-mail, vendors highlight their commitment to respond to any customer question in a timely manner, encourage customers to provide feedback on service levels, and promote any special offers they may currently be offering. The customer can then click through directly from the email, without needing a login and password, and land within the vendor’s CustomerConnect portal page. From the portal, customers can ask questions, pay invoices, see a history of interactions with the vendor, and much more.

Customers of participating vendors will quickly learn that vendors using the CARE package can be counted on to respond and resolve issues quickly. In fact, as part of their agreement to join the CARE program, vendors who do not respond to a customer within one business day must provide the customer a $50 Visa gift card.

“The CARE Package allows the most responsive product and service vendors to separate themselves from the competition,” Wilson said. “We only want to work with vendors who are willing to prove they truly care about their customers. Every company says response time is a priority but few have the ability to prove it. The fact that a vendor is willing to offer a gift card if they do not respond in a timely manner, and have it administered by a third party, shows their customers they are willing to prove they care about providing good customer service.”

The CARE package will be included in TermSync’s CustomerConnect, a B2B portal that vendors can offer their customers. The reality is that today’s small businesses expect their B2B vendors to offer customer portals as a communication option, yet very few do. Vendors point to issues such as high IT involvement, large up-front costs, and low customer adoption as reasons or excuses for not adding a portal. TermSync’s CustomerConnect can be up and running in less than a week with very little IT involvement, is priced at a low monthly fee, and has shown customer adoption rates as high as 85 percent compared to the average B2B portal usage of less than 10 percent.

“Any vendor that sells to small or midsized businesses should consider using TermSync’s CustomerConnect,” said Kevin Henry, Chief Operating Officer of Food Fight Restaurant Group.

About TermSync, Inc.

TermSync connects thousands of B2B vendors and customers through our standardized, cloud-based platform. Leveraging the collective power of the TermSync network as well as intuitive, non-disruptive technology, our clients are able to improve customer relations, reduce processing costs, increase sales, and get paid faster. Our technology operates in tandem with existing workflows, can be up and running in about a week, and receives rave reviews from our clients and their customers. We are committed to finally bringing B2B post-sale communication into the 21st century! TermSync is located in Madison, Wisconsin. Learn more at http://www.termsync.com.

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Robert Chilver
Walker Sands Communications
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