Our research showed that mid-market consumers would flock to updated and better designed hotels and certainly that has borne out with the success of our BEST WESTERN PLUS and BEST WESTERN PREMIER properties,” said Rob Anderson, BWA chief executive
PHOENIX (PRWEB) September 23, 2013
Best Western International has announced the addition of three hotels in Tasmania and two properties in mainland Australia, continuing a period of unprecedented expansion for the brand in the Australasian region. Year to date, Best Western Australasian has opened seven new hotels across Australia, New Zealand and Fiji, with another seven expected to open by the end of the year.
The new additions will push Best Western’s Australasian portfolio to 184 hotels, with the strongest growth within the BEST WESTERN PLUS hotel type. Since August 1 the brand has opened three new PLUS properties in Australia and now operates 17 PLUS hotels in the region, with more in the development pipeline.
“Our research showed that mid-market consumers would flock to updated and better designed hotels and certainly that has borne out with the success of our BEST WESTERN PLUS and BEST WESTERN PREMIER properties,” said Rob Anderson, Best Western Australasia chief executive. “Having the different hotel types now gives Best Western the best chance to set a benchmark in the industry for delivering superior customer care, amenities and services.”
The latest additions to the World’s Biggest Hotel Family® are the BEST WESTERN PLUS Apollo International Hotel and the BEST WESTERN PLUS HW Boutique, both located north of Sydney in New South Wales. Additionally, Best Western has added three new hotels in Tasmania – the BEST WESTERN Hobart, BEST WESTERN PLUS Launceston and the BEST WESTERN Foreshore Motel – giving the brand eight hotels on the Australian island state.
Best Western officials say a primary focus in the Australasian pipeline will be new builds, with the majority to be based on a tailored select service model. Best Western Australasian has three select service projects now underway in Australia, including a property in Perth, Western Australia that is expected to open within six months. The two other projects are located in Queensland, one on the Sunshine Coast and the other in Mackay. Best Western Australasia’s conversion projects remain largely in the full-service and serviced apartments segments.
BEST WESTERN PLUS Apollo International Hotel
Located two hours north of Sydney and 10 minutes south of the Newcastle central business district, the BEST WESTERN PLUS Apollo International Hotel is perfectly positioned in the heart of Charlestown. The hotel is a few hundred meters from one of the largest regional shopping centres in Australia, with an extensive restaurant and entertainment precinct. The hotel features 94 contemporary rooms equipped with the latest modern amenities and private balconies. Guests can relax in the hotel’s indoor swimming pool, which features a pool bar, or dine at the onsite restaurant, Babbington’s Bar & Grill.
BEST WESTERN PLUS HW Boutique Hotel
The BEST WESTERN PLUS HW Boutique is perfectly positioned between Brisbane and Sydney on the Port Macquarie headland directly opposite Town Beach. The hotel features 44 beautifully appointed rooms, each with free Wi-Fi, LCD TVs, an express check-in facility, free parking and modern amenities that make staying at the brink of the Pacific Ocean a holiday to remember. The hotel was originally built on the site of the old convict gaol in 1966 and the convicts’ broad arrow markings are clear on the top layer of the wedge shaped hand-made bricks, which makes for a popular talking point among hotel guests.
BEST WESTERN Hobart
Located in Hobart’s city center, the BEST WESTERN Hobart provides easy access to many of Hobart’s key leisure attractions, including Battery Point, Salamanca Place and the Hobart waterfront. The 140-room hotel has its own onsite features, including a stylish food and beverage area housing Embers Restaurant and Embers Cocktail Bar & Lounge. The hotel has eight events spaces, the largest being The Goulburn Room which can accommodate up to 300 people for cocktail and theatre-style events.
BEST WESTERN PLUS Launceston
Located in Launceston’s city center, the BEST WESTERN PLUS Launceston is a 15 minute drive from Launceston Airport and a short walk from the main shopping, retail and dining precinct. The hotel offers 116 comfortable guest rooms and a contemporary onsite restaurant specializing in Tasmanian produce and wine. Locals and guests can also mingle in the hotel’s Tram Bar, which features an original No. 11 Tram and is the hotel’s most vibrant meeting place. The property also offers two conference rooms, each accommodating up to 150 people.
BEST WESTERN Foreshore Motel
The BEST WESTERN Foreshore Motel is a 15 minute drive from the Hobart central business district and 10 minutes from the Hobart Airport. Recently revamped in 2012, the property offers 16 elegantly appointed modern guest rooms with a range of amenities and services including queen size beds, LCD TVs, a private patio, free parking and in-room Wi-Fi.
For more information on global development opportunities with Best Western International, please visit bestwesterndevelopers.com.
ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,000* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in more than 100* countries and territories worldwide. Now celebrating 67 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 20 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, race car driver Michael Waltrip, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. In 2012, Best Western won a record number of awards, including AAA’s Hotel Partner of the Year, CAA’s Partner of the Year, TravelClick’s eMarketer of the Year and Compuware’s Best of the Web Gold awards.
For more information or to make a reservation, please visit bestwestern.com.
*Numbers are approximate and may fluctuate.