Parallel 6 Releases Mobile App for Asian Business Association of San Diego, Bringing Augmented Reality and Gamification to California Asian Business Summit

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Parallel 6 Released the Mobile App, "ABASD" on Sept. 18 for Asian Business Association of San Diego. The mobile app which features augmented reality, gamification and loyalty technology was used at the 2nd Annual California Asian Business Summit.

ABASD Mobile App Created by Parallel 6

One of the defining features of the mobile app is augmented reality.

Parallel 6, a multi-channel mobile technology company and the creator of the mobile enterprise platform, Captive Reach, debuted a mobile app for the Asian Business Association of San Diego at the 2nd Annual California Asian Business Summit last Thursday. The mobile app, entitled, “ABASD” was created to promote innovation and technical ingenuity, as well as provide a paperless, digital experience for guests at California Asian Business Summit.

“One of the defining features of the mobile app is augmented reality. At the Parallel 6 booth we were showing attendees how to use the AR feature. By hovering your mobile device over one of our business cards, the AR technology would identify the Parallel 6 logo and bring up a video about our mobile enterprise platform, Captive Reach. It was a great experience being able to share and educate business members of San Diego about this new and engaging technology,” said Parallel 6 CEO David Turner.

In addition to sponsorship details, an event schedule, and membership enrollment opportunities, the app was powered with a gamification and loyalty feature that allowed users to receive rewards through the app. Each company booth at the event had a unique QR code that, when scanned, would give the app user reward points. Some of the redeemable rewards included ABA networking mixer tickets, Lunar New Year tickets, and a $100 discount towards an ABA Corporate Ivory Membership.

In addition to creating the app, Parallel 6 was a gold sponsor of the event and Parallel 6 CEO David Turner spoke on the panel, “Innovation to Improve Your Business.” Turner was accompanied on the panel by spokespeople from San Diego Gas & Electric, Verizon Wireless and San Diego Daily Transcript.

The mobile app “ABASD” can be downloaded in iTunes, at The app can be downloaded in Google Play at To learn more about augmented reality, gamification, or to inquire about the app, contact Landis White at 619-804-8690 or email lwhite(at)parallel6(dot)com. To learn more about Parallel 6 and its product Captive Reach, visit


About Parallel 6:
Parallel 6, a leading multi-channel mobile platform provider, is the creator of Captive Reach, an all-encompassing enterprise-strength mobile platform. Captive Reach influences consumer behavior, enhances brand recognition and builds strong client-customer relationships. Parallel 6 also offers a suite of managed services such as social media and campaign management, SEO, design, and website creation. The company serves a wide array of B2B and B2C companies, including retailers, finance, gaming, e-commerce, hospitality, daily-deal companies, restaurants and professional service firms around the globe. The firm is headquartered in San Diego with offices in Mexico, Ukraine and China. For more information, visit

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