Toronto, Ontario (PRWEB) September 25, 2013
Authentic Web Inc. announced today the launch of its closed brand registry platform services, which removes the complexity of managing the multitude of domains soon to be available as the new generic top level domains (gTLDs) explode on the market later this year.
As the global top-level domain market rapidly expands, Authentic Web’s platform gives brand managers control and visibility over their closed registry operations. The company’s platform removes the complexity of managing a registry by providing a system featuring enforced workflow policy, hierarchical structure, user-based permissioning, case and task management, and technical configuration and execution functions.
Authentic Web makes it easy for front-line managers across the corporate structure to launch dotbrand initiatives; while ensuring managed deployment and IT control functions. Authentic Web will operate as an accredited registrar on behalf of brand clients or can integrate into third-party registrar systems, both of which connect and provision to the brand’s selected back-end registry operator systems.
“The brand registry market is poised to see explosive growth due to ICANN’s new top-level domain program,” said Peter LaMantia, Authentic Web’s CEO and founder. “In the coming months, some of the world’s best known brands will be approved to launch digital experiences anchored on their brand name. We will give brands the control and visibility they need to effectively manage their registry operations.”
LaMantia said the new domain landscape provides brands with new capabilities to innovate and engage with customers through partners and channels.
“Brands will have a massive problem defending their brand in the exploding online name space,” he said. “A brand registry provides the anchor of authenticity that no one can infringe upon, while at the same time, provides the ability to create any destination they choose, aligned to engagement strategies such as customer.brand; channel.brand; marcom.brand or service.brand, just to name a few.”
ABOUT AUTHENTIC WEB
Authentic Web Inc. (http://authenticweb.com) is a platform and services company based in Toronto, Canada that will serve the new dotbrand registry market by providing CONTROL and VISIBILITY for the management of clients’ closed registries.