Senior B2B Marketers Look to Build Success with B2B Leaders Programme

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A new interactive programme has been launched aimed at helping senior B2B marketing practitioners to meet their complex range of objectives, become better respected within their organisations and enhance their careers.

Chief Marketing Officer's and Head of Marketing Leaders Programme

New B2B Leaders Programme

The B2B Leaders programme is set to inspire and galvanise this group of marketers and help drive the overall profession forward – and ensure success for their organisations.

The B2B Leaders programme comprises a highly focused range of content, resources and events, and is exclusively available to the most senior marketing practitioners – with job titles including CMOs, marketing directors, VPs and heads of marketing.

Activity is focused on a central content hub – http://www.b2bleaders.net – and includes regular networking events and roundtables to enable members to share insights, information and inspiration, helping them meet their various challenges.

The B2B Leaders programme was formally launched this month at the B2B Leaders Forum, an elite annual conference only open to the most senior level B2B marketing practitioners, featuring candid presentations from B2B brands including Fujitsu, O2 and EY.

“The B2B Leaders Forum was a great success – attendees really enjoyed the virtually unprecedented opportunity to engage with their senior peers from B2B brands, and the lack of sales pitches!” comments Joel Harrison, Editor-in-chief at B2B Marketing, which launched B2B Leaders. Attendees at the B2B Leaders Forum included representatives from the following brands: Deloitte, Oracle, Standard Life, Experian, PWC, Powwownow, Worldpay, Tata and Sodexo.

Harrison continues, “The B2B Leaders programme is set to inspire and galvanise this group of marketers and help drive the overall profession forward – and ensure success for their organisations.”

The next B2B Leaders event takes place at Paramount on October 23rd – for more information about this event, go to http://www.b2bleaders.net, call Amie Bakker on 020 7438 1370 or email amie.bakker(at)b2bmarketing(dot)net.

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Amie Bakker
@B2BLeaders
since: 08/2013
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