Unique Alkaline Wash Treatment Addresses Facial Hair Problems at Cosmedics Beauty

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New alkaline facial wash finally offers a long-lasting solution to unwanted facial hair. London-based Cosmedics Beauty have seen a staggering 666% increase in interest in the treatment over the last year.

Dr Ross Perry

Dr Ross Perry MBBS

Facial hair is a common symptom of hormone related issues. Women with PCOS (polycystic ovaries) very commonly find that they suffer from unusual hair growth patterns on the face or body – in fact for some, it is the first sign that they notice.

For women, the issue of facial hair is somewhat taboo in today’s society. Although it may be normal and natural to have a little very fine hair on the face, at the point where this becomes visible, many women will prefer to bleach or remove it.

Those that have darker, thicker, denser or longer hair can struggle even more with the way that it looks – a top lip ‘moustache’ or thick downy hair on the cheeks is not seen as socially acceptable. In addition, a course of treatment with alkaline wash will lead to permanent hair reduction as the hairs eventually cease to regrow; making it ideal for ingrowing hairs and folliculitis by preventing reoccurrence.

The problem of facial hair is not necessarily just cosmetic – it can be hormonally related as Cosmedics’ founder, Medical Director and Aesthetic Doctor, Dr Ross Perry MBBS explains:

“Facial hair is a common symptom of hormone related issues. Women with PCOS (polycystic ovaries) very commonly find that they suffer from unusual hair growth patterns on the face or body – in fact for some, it is the first sign that they notice and the one that bothers them the most as it is so visible.”

Cosmedics Beauty based in South-West London introduced a new alkaline facial hair removal wash treatment; which unlike other treatments, is specifically designed for use on the fine, downy nature of hair on the face or neck. Since its introduction a year ago, the company has seen interest in the treatment increase by a phenomenal 666% in the first year. It attributes this growth to the lack of other viable hair removal options.

There is a plethora of hair removal methods for the face, yet all have certain shortcomings. Home treatments such as bleaching or depilatory cream only have a short term effect and can lead to irritation, especially with sensitive skin. Waxing can give a longer benefit but the hair will still grow back. Although it is not recommended, some women resort to shaving, but this gives a stubbly regrowth as well as irritating the skin.
Professional hair removal options such as laser, IPL or electrolysis may be considered for a more permanent result. However, these have limited effect on the very fine facial hair. In addition, laser is generally only an option for those with light skin and dark hair as it seeks colour contrast to work, so it won’t be effective on darker skin or lighter hair. Electrolysis is also an option, but this can be a painstaking process, as it tackles the hair a follicle at a time and takes numerous treatments.

By comparison, alkaline wash treatment offers a unique set of advantages, the most compelling of which is that over a course of treatment, it will lead to permanent hair reduction. With repeated applications, the hairs eventually cease to regrow; making it ideal for ingrowing hairs and folliculitis by preventing reoccurrence. In addition, treatment is pain-free, does not cause pigmentation and is suitable for sensitive skin and a full range of skin/hair colour combinations.

Where patients have a combination of fine downy hair and stronger/thicker hair, treatment can be combined with laser hair removal or electrolysis for a comprehensive programme of hair removal; as the full range of hair removal options are available at Cosmedics Beauty.

Cosmedics Beauty is part of the Cosmedics Skin Clinics group, which remains a doctor owned and managed company. As well as hair removal, Cosmedics Beauty offers an extensive range of the latest beauty treatments including CACI, Murad facials, massage and HD Brows. These services are provided at their flagship Putney Beauty Salon.

Cosmedics Skin Clinics is the doctor-led side of the business, offering 6 dedicated skin clinics where professional skin treatments are carried out by GMC Registered Doctors; including lip enhancement fillers and anti-ageing injections as well as mole removal, wart removal, skin tags and cysts thread vein treatment and excessive sweating injections.

Cosmedics Skin clinics achieve high patient satisfaction ratings and have recently received the WhatClinic.com “Five Star Treatment Customer Service Award” after a series of excellent independent reviews.

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