Brentwood, Tenn. (PRWEB) September 24, 2013
Swiftwick, an Elicit Brands company and leading producer of athletic compression socks, today announces Chuck Smith as the new chief operating officer. Smith comes to Swiftwick from Mattingly Sports where he most recently served as vice president of operations and research and development.
During his time at Mattingly Sports, Smith contributed significantly to overall brand growth by developing operational processes from the ground up to support independent sport specialty stores, national sporting goods retailers and ecommerce partners. In this role he was also awarded multiple U.S. patents for innovative product designs. Prior to his work at Mattingly Sports, Smith spent time as an Engineering Manager for Rawlings Sporting Goods where he focused on U.S. manufacturing and worked to create and leverage forming techniques to artfully shape aluminum tubing for use in high-end mountain bike and road bike frames.
"A fast growing company like Swiftwick needs executive talent that can keep pace with today's highly informed athlete," says Mark Cleveland, co-founder and CEO of Swiftwick. "Our clients have come to expect the best from our brand, and by attracting great leaders like Chuck, who has experience manufacturing complex and technical products inside an entrepreneurial organization, our team will continue to innovate faster than even goliath brands and produce better products."
As COO, Smith will be tasked with putting new operational systems and processes in place in order to ensure manufacturing keeps pace with consumer demand for Swiftwick compression socks. Creating an impeccable experience for customers shopping online and in specialty stores that stock Swiftwick athletic socks is a top priority for the company.
"I'm incredibly excited to join the Swiftwick team," says Smith. "I'm a cyclist so I have been a fan of the brand for a long time. I'm especially inspired by the commitment Swiftwick has for sustainable, domestic manufacturing. It's a product and a brand I am thrilled to represent and help grow!"
With socks for purchase at retail stores nationwide and online, Swiftwick produces athletic compression socks that are ideal for running, cycling, hockey, hiking, skiing, golf and more. To learn more about Swiftwick, visit https://www.swiftwick.com/
Founded in 2008, Swiftwick is headquartered in Brentwood, Tenn. The company is a performance sock manufacturer that proudly employs an American workforce in high-quality textile manufacturing. Swiftwick is an innovator in designing and producing superior socks. The company has a culture focused on manufacturing through environmentally friendly means, social responsibility and leading customer service.