Leicester, Leicestershire (PRWEB UK) 30 September 2013
In the digital age, it has become a given that companies who possess a robust online presence that is well-integrated with their internal operations and are active in digital marketing will stand the greatest chance of success in a modern business environment.
Competition is growing on a global scale, and being ‘robust’ online requires developing a strategy to create great content and investment in a variety of marketing tactics through both traditional and digital channels. Failing to do so means falling by the wayside, side-lined by active competitors who are implementing their own marketing strategies and reaping the benefits.
Where trade businesses have previously relied on offline methods of marketing, word of mouth, paper advertisements and an energetic sales force, recently the focus is steadily shifting to online marketing channels like Search Engine Optimisation (SEO), according to a recent report conducted by IDG Enterprise. The report produces findings from a survey across Linked In's Marketing B2B professionals and highlights that a companies website, email marketing and SEO are the most effective lead generation tactics used for B2B. This certainly supports Williams Commerce growing demand from B2B companies who are investing in SEO in order to generate more quality leads for their business.
Robert Williams, Managing Director at Williams Commerce talks about his own experiences with this trend, and how it’s affecting his company’s ability to help wholesalers grow their businesses online. “We’ve been working with all manner of wholesalers, importers and manufacturers for the past five years, and over the time we’ve seen a real shift in how these B2B companies are taking on the challenge of creating incremental new business through online channels. After establishing an online presence with a transactional website for trade customers, they’ve grown more interested in evolving their brand to help differentiate themselves online, including investment in a combination of marketing tactics we previously saw set aside for consumer-facing companies. These include communicating via social media and e-mail, creating awareness through widely-distributed PR, and organically reaching new customers via Search Marketing.”
With Search Marketing on the rise among business facing companies, Williams Commerce offer collaborative service with clients to improve their search ranking for relevant terms, and integrate them into the new, and increasingly essential world of digital marketing. With SEO remaining a long-term goal in an ever shifting industry, Williams Commerce have established a solid reputation in a challenging environment for achieving real results.
If you’re looking for advice on building your digital marketing strategy to grow your business online, visit http://www.williamscommerce.com/ for more information.