Bring back road safety targets, says IAM

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The IAM is calling on the Labour Party to back targets for reducing injuries and deaths on the road at this year’s party conference.

The IAM is calling on the Labour Party to back targets for reducing injuries and deaths on the road at this year’s party conference.

An IAM survey of local Councillors earlier this year showed that Labour Councillors were the most committed to road safety. Seventy-four per cent said it was a priority for them. Seventy-eight per cent of labour councillors disagreed with the removal of road safety targets. (1)

Internationally, road safety targets are seen as best practice and are used by most developed and developing countries. A target-led approach to road safety would allow the highest risk groups such as cyclists, motorcyclists and drivers on rural roads to be the focus of well-coordinated enforcement, engineering and educational campaigns.

IAM chief executive Simon Best said: “Road safety targets work very effectively. In the past they joined up organisations. Local councils, the police, the NHS and safety camera partnerships used common targets to bring their policies together. And where there was a target, they always wanted to exceed it.”

Notes to editors

1. IAM report, Councillor’s Opinions on Road Safety: http://www.iam.org.uk/media-and-research/research/reports/20283-councillors-opinions-on-road-safety.

2. The IAM is the UK’s largest independent road safety charity, dedicated to improving standards and safety in driving, motorcycling and cycling. The commercial division of the IAM operates through its occupational driver training company IAM Drive & Survive. The IAM has more than 200 local volunteer groups and over 100,000 members in the UK and Ireland. It is best known for the advanced driving test and the advanced driving, motorcycling and cycling courses. Its policy and research division offers advice and expertise on road safety.

Media contacts:
IAM press office – 020 8996 9777
press.office(at)iam(dot)org(dot)uk
ISDN broadcast lines available
iam.org.uk

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Tanvir Nandra
Institute of Advanced Motorists
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