Washington, D.C. (PRWEB) September 26, 2013
At the September 30 webinar “Selling the Mobilized Magazine Brand: The 20%-of-Revenue Challenge,” min will explore how publishers are upselling print advertisers into enhanced digital edition sales. min has lined-up a panel of mobile-media experts to share their knowledge of ad and content packages.
By some accounts, mobile media is delivering publishers only 20 percent of the revenue they get from their websites. And the rates they can effectively charge for advertising is only 20 percent of what they are on the desktop.
This is true even though some magazines are already seeing more than a third of their traffic coming from smartphones and tablets. Clearly, the math is bad. And just as clearly, something needs to be done. At the September 30 webinar, min will take on the math challenge to start making mobile monetization add up.
At this min Webinar, attendees will learn:
-Whether mobile ad networks are monetizing for major media.
-How publisher can get beyond the mobile micro-banner and begin to sell rich media programs.
-How video may be the under-explored opportunity for magazines on mobile.
-How publishers can leverage the unique attributes of the mobile platform for clients.
-How to know your mobile audience so you can sell those attributes to clients.
-How to maintain the value of the mobile inventory within integrated packages.
-How to leverage the app platform for custom content initiatives.
-How to sell tablet magazine and site inventory to advertisers who crave greater scale.
Webinar speakers include:
-Alicia Cervini, Director of New Business, Mobile, All Recipes
-Alexis Costa, Advertising Director, Digital, Bonnier
-Harry Kargman, CEO, Kargo
-Solomon Masch, Director Mobile Sales and Strategy, Time Inc.
To register for this mobile monetization webinar, visit http://www.minonline.com/webinar/Sept_2013/. The webinar will be held from 1:30 – 3:00 p.m. ET on September 30, 2013.
For more information regarding this webinar, visit http://www.minonline.com/webinar/Sept_2013/. For registration questions, contact Saun Sayamongkhun at saun(at)accessintel(dot)com.
min is the industry's trusted source on the consumer and b2b magazine business, reaching thousands of media executives through print, online and in-person events. For more than 60 years, min has been serving the magazine and media community with unparalleled coverage of this ever-changing industry. For more information, visit min at minonline.com.