Makers of Cellucor to Attend 2013 Olympia Fitness & Performance Expo; Will Unveil New Brand, Neon Sport

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Joe Weider’s Olympia Fitness & Performance Expo, the fitness industry’s most anticipated event, will take place this weekend. Makers of top selling sports nutrition brand, Cellucor, will officially unveil their newest brand, Neon Sport, giving fans exclusive access into the brand’s electrifying personality.

Our team is really excited to unveil Neon Sport at the Olympia expo. This is a big moment for us and we’re ready to show the fans exactly what Neon Sport is all about.

Once again it is time for the fitness industry’s most anticipated weekend--Joe Weider’s Olympia Fitness & Performance Expo. This year’s event will take place in Las Vegas, Nevada, September 26th-29th. Olympia weekend is jam packed with fitness competitions, model searches, and more. For top selling nutritional life sciences company, Woodbolt International, the 2013 Olympia weekend is a milestone, as it will mark the official unveiling of the company’s new lifestyle brand, Neon Sport.

"Our team is really excited to unveil Neon Sport at the Olympia expo. This is a big moment for us and we’re ready to show the fans exactly what Neon Sport is all about," said Cellucor/Neon Sport VP, Daniel Lourenco.

Neon Sport features premium and unique formulas built for people looking for ultra-strong, innovative products. Visitors interested in experiencing Neon Sport’s feel and vision will have an exclusive opportunity at the Olympia expo.

Neon Sport will establish its industry presence with a booth that will embody the brand’s loud, vibrant, and energetic personality. What’s more--Neon Sport reps are giving away products, introducing apparel and running contests.

When asked to comment about the Neon Sport booth, Lourenco stated, "Our goal with the Neon Sport booth is to give fans an experience, not just products or apparel. Neon Sport is all about the sensory experience, and anyone who comes to the booth will leave with a better understanding of what Neon Sport is all about," stated Lourenco.

The Olympia expo will take place at the Las Vegas Convention Center. Attendees should visit booth # 1623 to experience Neon Sport.

Event Information:
Joe Weider’s 2013 Olympia Fitness & Performance Expo
3150 Paradise Rd
Las Vegas, NV 89109
Neon Sport Booth: 1623

Neon Sport is an electrifying new sports nutrition brand for supplement customers seeking the hottest, latest, and loudest supplement brand on the market. Inspired by extreme sports and loud music, Neon Sport is a high-powered, in your face, sensory experience now available at GNC and Bodybuilding.com. To learn more, visit NeonSport.com or connect with the brand on their official Facebook, Twitter and Instagram.

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Daniel Lourenco
Cellucor
+1 (860) 329-1802
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