Los Angeles, CA (PRWEB) September 24, 2013
Evolve Media Corps.’s SpringBoard Video, a video technology platform and solutions company, announced today the launch of SpringBoard Social Dashboard, a new and proprietary social video product. SpringBoard Video is leveraging its deep knowledge of web audiences to guide the seeding of branded social video content to a network of over 500 publishers.
As part of Evolve Media, a premium publisher with over 55 owned and operated websites, SpringBoard Video combines the insight of a publisher with the expertise of a video distributor to deliver a unique social video offering. Through its technology, SpringBoard Video utilizes its family of over 500 publishers, arming them with relevant branded social videos to then be shared across the network. To enhance its offering, a proprietary analytics dashboard tracks detailed engagement and social performance metrics.
SpringBoard Social DashBoard gives clients direct access to campaign metrics, links to live video placements, screenshots and more. The Dashboard gives clients the ability to track user initiated views as well as views that were produced as a result of the video being shared on social media. Taking a deeper look into social media, the dashboard contains the ability to differentiate between all major social networks (FB, twitter, G+ ect.). An additional feature is an interface that provides clients with the ability to view how and where their creative is running. by clearly organizing screenshots and links for each placement, all of which is contained in a single tab. The technology allows for views to be traced geographically down to the state level to provide a clear snapshot of performance. For further reporting purposes, the dashboard is equipped with the ability to track views by quadrant. SpringBoard Video Dashboard produces data driven insights that help the experienced SpringBoard team drive optimization, boosting “earned” media results.
“SpringBoard Video is more than your traditional video network. We provide a true partnership to clients with our deep technology and our years of publishing experience,” stated Fabien Ricard, Vice President of Operations, SpringBoard Video. “With the SpringBoard Social Dashboard, we push this partnership further and become a sale consultant for our clients, providing user friendly and actional analytics, while maintaining full visibility and transparency.”
About SpringBoard Video
SpringBoard Video (http://www.springboardplatform.com) is a video technology platform and solutions company. The SB platform powers video content management for more than 500+ websites. Springboard's robust suite of instream player-based rich media ad solutions and Social Video anayltics and reporting platform, allows SpringBoard Video to serve as a valuable partner to both publishers and advertisers. Our Social Video analytics platform, combined with our distribution, allows us to work closely with advertisers to editorially seed their branded content across high-value publishers, with total transparency, tracking and reporting on all "paid" and "earned" streams from social channels back to an advertiser's YouTube channel. SpringBoard Video is a valued partner for advertisers looking for off YouTube distribution for their branded video content at scale and an at scale instream partner for their conventional video ad products like pre-roll, interactive pre-roll, and more.
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