Announcing the Launch of Radio Free Ruby, creator of groundbreaking animated comedy pOny

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From Sesame Street to Africa to Outer Space: Meet Ruby Lawrence CEO and Driving Force of Radio Free Ruby

Radio Free Ruby Inc. has launched, and with the advent of this spectacular news, comes their first project: pOny!    

Earlier this month the pOny team released their first single “Tell Me” which is available for free download on pOny’s brand new beta website (http://www.ponytheband.com). For complimentary download of this song, visit the site now.

pOny is an animated comedy series in development about an all-girl rock band from the 90's that reunites in the present to steal a dimension-hopping time/space ship from their future selves … all while a shadowy organization closes in on them. (You know, THAT old story.)

Join the ladies of pOny (People Of New York) as they play gigs in other dimensions and alternate timelines, have adventures against their will and wreak lady-havoc across the multiverse. The show features original music inspired by their 90s heyday and lots of flashbacks to a New York City of yore when things were dirtier, creepier and a lot more fun. Josie and the Pussycats, Dr. Who and Absolutely Fabulous walk into an East Village bar…and a groundbreaking new show is born. pOny is for geeks, freaks, rockers, nerds, burnouts, fanboys, feminists, punks, drunks, lunks and grown-ups of all genders. Join them as they boldly go where no cartoon has ever gone before!

So what are people asking us? Who the heck came up with this brilliant idea?

Radio Free Ruby, a brand spankin new production company headed up by innovator Ruby Lawrence, that's who!

Here’s a little more about our pal Ruby. About a year ago she had a "Screw this! I'm just going to do it!" moment and combined her top fives: Science Fiction, music, bad-ass ladies, NYC and animation to create "pOny". She also serves as the producer, main lyric writer and the voice of “Odette”, pOny’s lead singer.

But she’s no stranger to the entertainment industry. In fact, her story starts on Sesame Street where she was a regular kid on the series from 1976-79. She then went on to become a theater major at the infamous “Fame School” also known as LaGuardia HS in NYC. After attending Temple University she went on to a career behind the scenes as a production manager in film and television. In 1999 she became the site manager at pseudo.com, which pioneered Internet television and reality show programming, as we know it today. At the same time she co- produced, wrote and starred in “THRUSH TV” an absurdist comedy public access show that dealt with the issues of: Vigilante hippies, boredom induced comas and the bullying of half monkey/half humans. Starting as a teen in the mid 80's she frequented the infamous bars and clubs (both music and dance) of NYC into the 90's. Which inspired her to open "Moe's Bar" in Brooklyn in 2001, which became the neighborhood's "HQ" until it closed due an outrageous rent hike in 2011.

During her tenure at Moe’s she volunteered with All Stars Projects in NYC, Rachel's Development Programme in Kenya, The International Women's Colloquium in Liberia and Women for Women International in Rwanda and the DRC.

pOny is the inaugural project of Radio Free Ruby, Ruby’s production company. Next up is a collaboration with NYC street artist Paul Saint Savage a/k/a Angry Eel on children’s book titled “Subways and Sidewalks”. With notebooks filled with ideas and an address book teeming with artists, this is just the beginning for this innovator in the entertainment industry.

Photos, interviews and additional information available upon request.

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Elissa Jane Mastel
@pOnytheband
since: 07/2013
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