Trajectory Puts Its Expertise to Work as It Is Retained to Guide the Launch of a New Line of Organic Vitamins and Supplements

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Upcoming brand marketing effort leverages Trajectory's expertise in launching brands and working exclusively with companies dedicated to helping consumers feel better, look better and play better.

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We're thrilled to put our agency's energy and resources to work on this exciting brand launch, which will ultimately help consumers to live healthier and happier lives. - Randi Brody,Partner

Trajectory has been retained by an international pharmaceutical company specializing in OTC drugs and nutritional products to guide the launch of a new line of organic vitamin and mineral supplements. The assignment includes developing the brand's story, positioning, naming, packaging, website and other launch marketing activities.

The 2014 planned launch rides the wave of the growing natural and organic products and supplements markets. In 2012, natural and organic products accounted for nearly $91 billion in sales across all channels, while dietary supplements added another $30 billion.

Growth is fueled by a variety of factors including consumers becoming more educated about health and environmental issues; consistent and favorable media attention about the merits of natural and organic products; baby boomers and Americans of all ages turning to alternative remedies (including the rising popularity of yoga) and the growing appreciation of the role that nutrition plays in wellness.

About Trajectory
Trajectory charts the course and creates the momentum, the vital energy, a brand needs to inspire people to take action. The firm focuses solely on three intrinsically connected industries – health, wellness and active living –where the common threads are consumers who want to feel better, look better and play better, and a brand that fulfills these aspirations and goals. Strategically, creatively and cohesively – the firm launches and rejuvenates brands and creates holistic brand experiences that merge branding, marketing, advertising, digital and social platforms. Representative clients include Arnold Palmer Enterprises, Kate Spade New York, Orlando Health, Pacific World's SensatioNail, Palomar (PaloVia Skin Renewing Laser) and Reading Health System. Learn more about Trajectory by contacting Eric Brody, President at 973-292-1400x201 or email him at eb(at)trajectory4brands(dot)com.

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Eric Brody
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