Managing Cultural Variability in PRO Measurement in Global Clinical Research, New Life Science Webinar Hosted by Xtalks

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Xtalks presents an exciting live webinar on Thursday October 3, 2013 at 10:00am EDT on managing cross cultural equivalence of clinical outcomes assessments in global clinical research.

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Too frequently, evidence generation on endpoints playing a key role in the value demonstration story fails, not because the product is not doing well, but just because the measure missed the point.

The globalization of clinical research has strong implications for outcomes measurement since psychomodulated measures such as Patient-Reported Outcomes (PROs) or Clinician-Reported Outcomes (ClinROs) are commonly included in international clinical studies. Due to the sensitivity of such scales to culture, their cross-cultural equivalence can be as important as is centralized laboratory testing for the successful development of a product.

In a new webinar hosted by Xtalks, esteemed speakers will focus on the context of use of Clinical Outcomes Assessments (COA) translations, recommendations from the field including the FDA, EMA, and ethics committees, and the importance of linguistic validation vs. translation. Real examples of the challenges encountered during linguistic validation, and other variables that impact the process will be discussed.

A Q&A with the audience will follow the main presentation.

For more information about this event or to register, visit: http://xtalks.com/cultural-variability-qualitative-research2.ashx

Xtalks, powered by Honeycomb Worldwide Inc., is a leading provider of educational webinars to the global Life Sciences community. Every year thousands of industry practitioners turn to Xtalks for access to quality content. Xtalks helps Life Science professionals stay current with industry developments, trends and regulations. Xtalks webinars also provide perspectives on key issues from top industry thought leaders and service providers.

To learn more about Xtalks visit http://xtalks.com/ContactUs.ashx

Contact:
Karen Lim (416) 977-6555 ext 227
clientservices(at)xtalks(dot)com

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