Global Negotiation Firm Expands Management Team

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Lucian Bifano Joins K&R Negotiations as Senior Business Development Executive

Bifano will lead efforts to develop key training and consultancy clients for the firm’s proprietary Win Wisely™ negotiation methodology.

Global negotiation leader K&R Negotiations announced today that Lucian (Lou) Bifano has joined the company as a senior business development executive. Bifano will lead efforts to develop key training and consultancy clients for the firm’s proprietary Win Wisely™ negotiation methodology, which is employed by leading companies across the globe to shorten sales cycles, win bigger deals, and forge long-lasting, lucrative relationships.

Bifano most recently served as Vice President of Business Development for IBM’s Cloud and Smarter Infrastructure Division, leading a software and services solutions team responsible for helping clients optimize the value of their business infrastructures and technology assets. He led the team responsible for acquisitions, acquisition integration, divestitures, technology licensing and business development.

Bifano began his IBM career as a systems engineer and sales representative. He has held management and executive positions in sales, marketing, product management, product development and business development, and has also served as an officer in the U.S. Army. He holds a Bachelor of Science degree in Electrical Engineering from the University of Notre Dame and is currently enrolled in the Executive MBA Program at Auburn University.

“Lou’s addition brings tremendous value for K&R and our clients,” said Mladen Kresic, CEO of K&R Negotiations. “He deeply understands both the product and sales perspective in complex deals and environments. I know that Lou’s pedigree and his proven leadership will earn the confidence of clients who want to forge bigger, better deals that deliver clear value for everyone at the table.”

About K&R Negotiations
K&R Negotiation Associates, LLC, is a consulting firm specializing in structuring and negotiating business transactions around the world. The company is comprised of professional negotiators, sales executives, and business attorneys. K&R professionals average over 20 years of professional negotiation experience and apply a results-driven methodology to change negotiation behaviors and improve negotiating success. K&R’s clients include Fortune 200 companies such as IBM, EMC and Xerox, as well as smaller companies such as Aricent, Bristol Technology (now part of HP) and Priceline. For more information, please visit http://www.negotiators.com.

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