Sales 2.0 Conference Workshop in San Francisco to Reveal Leadership Secrets for Implementing Change

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Secrets of the successful sales transformation at SunGard will be revealed during a special workshop at the Sales Performance Management Conference in San Francisco on October 16.

Sales 2.0 Conference
Attendees of the workshop will learn how the rapid, nine-month deployment of these applications is on pace to incrementally grow global sales by $100 million this year.

Today, organizers of the Sales 2.0 Conference announced that a special workshop focused on the successful sales transformation at SunGard, a leading financial services company, will take place on the first day of the Sales Performance Management Conference, scheduled for October 16 and 17 in San Francisco at the Four Seasons Hotel. The workshop will take place on October 16.

Only a year ago, SunGard invested $4 million in an internal sales-enablement initiative focused on dramatically increasing the effectiveness of its global sales organization. It began with the idea to create an ecosystem of applications and services that ran on or around the Salesforce platform, allowing for cross-integration of 10 different sales-software, training, and enablement solutions. Attendees of the workshop will learn how the rapid, nine-month deployment of these applications and intensive training is on pace to incrementally grow global sales by $100 million this year.

Registration for the workshop is currently still open.

The workshop will be led by Ken Powell, VP of Global Sales Enablement at SunGard. Powell will detail how he and other key SunGard executives formulated a new approach to selling (branded internally as “Selling the SunGard Way”) and created a culture to support the new approach.

Key takeaways of the workshop will include how sales leaders can

  •     Get buy-in from management for large-scale change
  •     Drive a fundamental shift in frontline selling
  •     Understand the need for a sales transformation
  •     Train the sales organization and maximize user adoption of sales technology
  •     Measure the ROI of your sales transformation and investments

“This workshop is the culmination of a monumental effort on the part of SunGard executives to totally transform the sales culture and instill change that will lead to lasting, organic, profitable growth,” says Gerhard Gschwandtner, host of the Sales 2.0 Conference and founder of Selling Power. “Powell will offer some unmissable tips for any sales leader who hopes to introduce successful change to his or her organization.”

Other speakers at the workshop will include David DiStefano, President & CEO, Richardson; and Ashish Vazirani, Principal, ZS Associates.

All attendees of the Sales Performance Management Conference will receive access to a library of BONUS materials post-event, including:

  •     Sales Management Optimization: Key Trends & Analysis (CSO Insights Report, 2013)
  •     The Sales 2.0 Impact Report (2013)
  •     2013 Sales Leadership Priorities Report (Frost & Sullivan)
  •     White papers on sales effectiveness and productivity

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@Sales20Conf #s20c

Sales 2.0 Conference
The Sales 2.0 Conference showcases leadership strategies and SaaS technologies that help B2B sales and marketing leaders create more competitive teams and drive higher profits. Attendees learn how to achieve measurable success in such areas as CRM use, sales and marketing collaboration, lead generation and pipeline management, social media for sales and marketing, analytics and metrics management, customer engagement, sales transformation and change leadership, and sales process improvement. Visit http://www.sales20conf.com to find upcoming events.

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Larissa Gschwandtner
Selling Power
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