Clarks Summit, PA (PRWEB) September 26, 2013
The next big thing comes to the Abingtons: More consumers are beginning to rely on their mobile devices for real estate news, data, agents, but most especially for listings. According to the latest statistics from the National Association of REALTORS®, home buyers make use of the Internet in their home search ninety percent of the time, a slight increase over last year’s numbers [National Association of REALTORS® 2013 Home Buyer and Seller Generational Trends]. There’s also recent evidence of similar numbers with respect to mobile Internet search usage: Ninety percent of smartphone users employ the Internet daily from their mobile devices [“Ignoring Mobile Search… Think Again!” via Marketing Exchange, September 2013 infographic].
Mobile offerings for real estate consumers, especially the younger generation, are critical. Real estate, like many other industries, has done a better job over the last few years of meeting the home buyer and seller where they are. They are on the road; they are shopping; they are working; they are raising a family (or taking care of one); they are socializing in organizations, restaurants and bars; they are never home or they are always home; they are renting; they are dreaming; they are saving and they are spending. Wherever they are, chances are, they are connecting to family and friends through their smart device. It is here that they are connecting to businesses there as well.
“Real estate needs to meet the consumer on their terms and on their playing field,” stresses Greg Solfanelli, Director of Marketing & Consumer Experience at Realty Network Group. “Our company has recently released a product, Realty Mobile Alerts, designed with the home buyer in mind, where those who sign up for the service will receive the latest and greatest listings to hit the market daily. In addition to the obvious advantage for buyers in the community, this service will also profit our sellers – giving their listings more exposure in the marketplace.” “There’s been such advancement in real estate technology over recent years,” emphasizes Realty Network Group’s President/Broker, Ann Cappellini. “Since its beginning, our company has embraced this high tech approach of connecting buyers and sellers. Realty Mobile Alerts is the next step in our evolution. We remain committed to leading real estate innovation in Northeastern Pennsylvania.”
Initially this service will benefit those looking for new listings in the Abingtons, but in the not-so-distant future, Realty Network Group will be expanding their product to include other communities. In order to be the first to know when a new home hits the market in the Abington Heights School District, sign up today for Realty Mobile Alerts. Anyone with a smartphone can register for this service. There’s no obligation and you can cancel at any time [message and data rates may apply]. Sign up today, click here.
About Realty Network Group
Comprised of twenty-three of the most experienced REALTORS® in Northeastern Pennsylvania, Realty Network Group, recently reestablished itself as the go-to, premier real estate brand in the region. Formerly known as Semian Real Estate Group, they resolve to assist the community and local economy throughout the year and beyond. They are located throughout the region with three great locations in the Abingtons, North Pocono and Scranton. Their full range of real estate services include residential sales/leases, commercial sales/leases and appraisal services. The company utilizes the latest trends in real estate marketing, both high touch and high tech: Mobile-ready sites, Realty Network TV, Realty Mobile Alerts, QR codes, to name a few. Realty Network Group fully supports the principles of the Fair Housing Act and the Equal Opportunity Act.