National Sales Solutions and Retail Smarter Form Strategic Alliance for U.S. Marketing and Supply Chain Management

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Industry alliance helps CPG manufacturers succeed in new and niche markets. National Sales Solutions has engaged Retail Smarter to help client brands achieve excellence in U.S. sales, marketing and supply chain management.

91% of new non-foods products are brand extensions, making brand equity more important than ever.

National Sales Solutions (NSS), a leading provider of outsourced sales management for consumer packaged goods companies, announced a new partnership to help client brands improve sales and profit. Clients of NSS will receive complimentary access to expertise in brand marketing and supply chain management through a new agreement with Retail Smarter, LLC.

Under the new alliance, NSS clients will have free access to expertise that includes market analysis, sales strategy and communications, cost-effective brand-building and supply chain optimization. With experience in warehousing, transportation, EDI, accounts receivable and other supply chain processes, Retail Smarter will help new brands get on the shelf and operate more profitably. Consumer advertising, package design, shopper marketing and digital marketing solutions are designed to increase shopper loyalty and sales. Clients will have the opportunity to create and execute new marketing and supply chain programs with preferred pricing through Retail Smarter.

NSS and Retail Smarter have collaborated over the past few years to launch several new brands. “Formalizing an alliance helps NSS stand out among sales management companies because the added capabilities complete a total retail management solution. Whether we are working on a national product launch or the client’s goal is to improve sales and profit within its current brand portfolio, the alliance with Retail Smarter gives us more ways to help our clients. The ultimate measure of our success is the profitability of our client brands,” says Ron Otto, President of NSS.

“In a consumer product sales environment where 91% of new non-foods products are brand extensions, brand equity is more important than ever,” says Angie Echele, President of Retail Smarter. Echele asserts the same statistic is evidence that manufacturers with a proven and reliable supply chain are preferred retail vendors. The new alliance offers clients a pathway to excellence in both marketing and supply chain.

Source for new products statistics: 2012 IRI New Product Pacesetters


About National Sales Solutions
Founded in 1998 and headquartered in St. Louis, Missouri, National Sales Solutions is a leading provider of outsourced sales services to consumer packaged goods (CPG) companies. We serve a diverse group of global clients and provide each with personal attention to their specific goals. We help clients launch new products, expand into new retailers, grow current sales or enter the U.S. market from abroad. National Sales Solutions offers a complete solution, serving most retail channels, including Food, Drug, Mass, Convenience, Beauty, Natural Products and major Online retailers. For more information please visit

About Retail Smarter
We help clients retail smarter. With experience running large global brands, we translate this winning formula to niche brands, for smarter marketing, more efficient supply chain operations, affordable brand building and truly valuable retail partnerships. Retail Smarter is woman-owned and headquartered in St. Louis, Missouri. Find out how you can retail smarter at

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Angie Echele

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