Audi Capturers Market Share to Second Place in Europe

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With UK new car sales achieving 18 months of consecutive growth in August according to the SMMT- Society of Motor Manufacturers and Traders, Audi have surprised most of the market by taking the second position as the best selling manufacturer in Europe Eastern Europe and Russia.

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Audi have now in effect become a mass market new car manufacturer.

Audi have now in effect become a mass market new car manufacturer by the sheer number of vehicles it is now selling in these 40 countries.

The affects on UK buyers however has been negative in regards to extremely long lead times as the factory struggles to keep up in demand.

An example is the Audi Q5 was the best selling new car for AutoeBid.com earlier this year however sue to outstanding new car deals available through the site and over demand delivery times are not pushing 6 months plus. This in turn is pushing up demand for used Q5’s however the stock for these is also somewhat limited.

While Audi have gained significant ground in the rest of Europe, in the UK according to the SMMT none of Audi’s models made it into the top 10 most registered cars for August 2013.

UK best sellers in August 2013 Volume
1    Fiesta    3289
2    Astra    2428
3    Golf            2233
4    Focus    2225
5    Corsa    2151
6    1 Series    1927
7    Qashqai    1875
8    3 Series    1517
9    Polo            1442
10    Insignia    1147

It must be said the top 10 registered cars in the UK are distorted by fleet vehicle with many going to rental companies and large fleets and do not reflect the buying habits of the general public or AutoeBid’s clients as reflected in the table below.

AutoeBid best sellers for 2013
1    Fiesta
2    Sportage
3    Discovery
4    Yeti
5    Q5
6    Evoque
7    Xc60
8    Q3
9    Octavia
10    Qashqai

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Amin Saleem

Amin Saleem
Autoebid Cars
since: 06/2009
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