MailChimp Offers Toopher's Invisible Authentication Solution

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Automated multi-factor technology integrated into MailChimp’s AlterEgo for simple, secure user experience.

Toopher, online security's user experience company, announced today that its invisible authentication solution now integrates with MailChimp’s AlterEgo product.

As part of its commitment to online security, MailChimp created AlterEgo, a two-factor authentication tool that offers customers an additional layer of security for their MailChimp account. Users have the option of using alternative forms of multi-factor authentication with AlterEgo, such as Toopher. This update enables both services to work together to provide one seamless, attractive security option.

Toopher offers invisible, location-based multifactor authentication and authorization using your smartphone--ideal for protecting logins, online payments, and other sensitive online actions, such as bulk email service providers like MailChimp.

Toopher pushes a notification to MailChimp users when a log in attempt is made with a connected account. This includes the who, what, and where of the login. Press ‘allow’ and Toopher authorizes AlterEgo; and access to the account is granted instantly. If the request is suspicious, press ‘deny’ and the user effectively prevents a breach. The user has the ability to automate this decision based on their location. This makes the authentication “go invisible” every time thereafter so their phone stays in their pocket.

Toopher is easily and quickly installed on any smartphone, and the integration with AlterEgo is similarly easy to set up. To integrate with MailChimp’s AlterEgo, users simply download the Toopher app and add AlterEgo as a service. More details live at toopher.com/mailchimp.

“Toopher uses the location awareness of your phone to automate your normal behavior, making your bulletproof authentication invisible and super simple,” said Josh Alexander, Toopher CEO. “We focus on the user experience – effectively trying to make your Toopher experience no experience at all-- no change from normal behavior. So just keep your phone in your pocket and you’re logged onto MailChimp, ready to get another valuable newsletter out there to your own customers. As Mailchimp customers ourselves, we are just so very happy about this.”

“Getting folks to use added security measures can be a challenge,” says Amy Ellis, MailChimp’s VP of Integrations and Partnerships. “Toopher is so easy to implement and use with your MailChimp account that it makes the important step of increasing security practically seamless.”

Toopher is live on MailChimp via AlterEgo today. Users can download the Toopher app free in the App Store and Google Play. Enterprises may contact Toopher to pilot and deploy the invisible authentication solution today via toopher.com.

About MailChimp:
MailChimp supports more than 3 million subscribers worldwide, sending 5 billion messages per month. MailChimp is designed for the do-it-yourself power user – someone looking for all of the power of an enterprise application, but built for anyone to use. MailChimp integrates with many third party applications including Facebook, Twitter, Hootsuite, Pinterest, Instagram, SurveyMonkey, Eventbrite, Etsy, Salesforce, Wordpress, Magento, Joomla, Drupal and Google Analytics. And best of all, prices start at free. For more information, visit MailChimp.com.

About Toopher
Toopher is an invisible, location-based authentication solution designed around user behavior and powered by your phone's location awareness. By marrying the strongest state-of-the-art, true out-of-band pervasive technology with decidedly lean and thoughtful user experience, Toopher automates the authentication process via your phone, making it “go invisible”--not only preventing online fraud and identity theft, but creating a security solution that people actually want to use. No more passwords hacks, no more codes. It's simple, secure, and your phone stays in your pocket.

Founded in 2011 by a University of Texas PhD student and an adjunct professor, Toopher is funded by Alsop Louie and is a portfolio company of the Austin Technology Incubator. To learn more and try it for yourself, visit http://toopher.com and follow us @toopher.

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Laura Beck
Toopher
512-786-1098
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