LesserEvil Healthy Brands Reveals New Line at Expo East

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Super 4 joins the LesserEvil line of better-for-you snacks and makes its debut at the Natural Products Expo in Baltimore, MD.

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Building on Chia Crisps and Pop we wanted to expand from Chia and explore other combinations of ingredients that would deliver real nutrition. We think Super 4 is our most innovative product yet

LesserEvil Healthy Brands, architects of the empty calorie free snacking experience, will soon roll out Super 4, the newest product to join the great-tasting healthy snack line up. After a successful launch with Chia Crisps, which landed on Dr. Oz’s Ultimate Shopping List, and Chia Pop, LesserEvil’s most recent snack innovation, Super 4 will be revealed at the 2013 Natural Foods Expo East Show in Baltimore, MD.

“Building on Chia Crisps and Pop we wanted to expand from Chia and explore other combinations of ingredients that would deliver real nutrition. We think Super 4 is our most innovative product yet,” said Charles Coristine, President and CEO of LesserEvil Healthy Brands.

What makes Super 4 so remarkable is that it is not only non-GMO Verified and gluten free, but also corn-free, highly alkaline, free of refined sugar, yeast extract and maltadextrin. “We don’t know of any snack food in the category that has an ingredient deck that is as clean as this!” Coristine continued. Made with white bean, quinoa, lentil and chia, Super 4 delivers a tremendous nutrient profile abundant with protein, fiber, minerals, antioxidants, and heart-healthy omega-3 fatty acid. Three delectable flavors, including Kale + Roasted Garlic, Cheesy Nacho and Roasted Red Pepper hit shelves this month in select stores.

About LesserEvil Healthy Brands
LesserEvil Healthy Brands is a snack food company founded in 2004 with the mission to create natural, healthier snack food than many other snack foods on the market. The company’s award winning all-natural snacks are produced without trans fats, preservatives, artificial flavors and colors, high fructose syrup and gluten ingredients that many other snack products use. LesserEvil’s snacks are full of flavor, and still gives people a sinfully delicious treat without the guilt. LesserEvil has innovated the snack industry with their LesserEvil solution. They believe that life is about balance, and they don’t believe in being perfect. LesserEvil vows to continue its mission to fight bad snacking with a little goodness. Join them in their journey towards a LesserEvil life.

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Charles Coristine

Charles Coristine
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