Centerville, MA (PRWEB) September 26, 2013
Marketing Advocate, the pioneer in Through-Partner Marketing Automation (TPMA) software, has rounded out its corporate management team to prepare for aggressive growth by naming two seasoned industry executives to its senior ranks. Michael Roseman has been appointed Executive Vice President of Operations and Courtney Wiley has been named Vice President of Marketing.
“We are excited to build out the management team that will help guide our operational growth and optimize our demand generation,” said Gary Morris, Chief Executive Officer and Founder of Marketing Advocate. “Michael and Courtney have proven track records in B2B technology and will help us expand the visibility and adoption of our solution as more customers recognize the unique value of through-partner marketing automation.”
As Executive Vice President of Operations, Michael Roseman is responsible for defining and executing Marketing Advocate’s customer-facing strategies. Michael has more than 20 years of experience in customer service and consulting industries focused on growing scalable operations. Prior to joining Marketing Advocate, he served as Vice President, Professional Services at OneSource Virtual. Previously, he held a number of senior leadership positions at Astadia, including: Senior VP of Professional Services, VP of Global Operations, VP of Finance and Strategy, and VP of Human Resources. He began his professional career at Neiman Marcus, where he gained experience in operations management and finance. Michael earned his BA in History from Emory University, a Graduate Certificate from The Chinese University of Hong Kong, and an MBA in Operations/Accounting from the University of Texas at Austin.
As Vice President of Marketing, Courtney Wiley is responsible for corporate marketing programs including branding and advertising, influencer relations, corporate communications, events, product management and pricing, and demand generation. Previously, she served as Director of Digital Marketing Strategy and Best Practices at Oracle. Prior to Oracle, her leadership in digital demand generation and new business acquisition at RightNow Technologies was instrumental in Oracle’s $1.45B acquisition of the company. Courtney has spent more than 15 years building winning teams in technology marketing for SMBs and enterprise organizations, and her efforts have resulted in her teams being recognized as the #2 generator of pipeline and qualified leads.
She was recently named a "Top #Nifty50 Women in Technology on Twitter” and is frequently invited to speak at marketing events around the globe. Her thought-leadership articles can be found on leading sites such as ChiefMarketer.com, MarketingProfs.com, and iMediaConnection.com. Courtney holds an Honors BBA degree in Marketing from Southern Methodist University and an MBA in Marketing from the University of Texas at Dallas.
“With our recent growth capital investment from Teakwood Capital and the addition of these two executives, Marketing Advocate is in the best position to capitalize on the innovation of our SaaS-based marketing automation platform,” said Morris.
Marketing Advocate was recently recognized as a 2013 Gartner “Cool Vendor” and showcased as a corporation that is innovating sales and marketing techniques to help global IT providers go to market more effectively.
About Marketing Advocate
Marketing Advocate accelerates revenue growth through the channel with its Through-Partner Marketing Automation (TPMA) software. The company’s industry-leading TPMA solution drives effective B2B channel marketing for many of the world’s largest brands, including HP, IBM, Microsoft, and NetApp. By maximizing lead efficiency, generating sales-ready leads, and building pipeline, Marketing Advocate helps global organizations turn channel marketing into a revenue driver. The company was recently recognized as a 2013 Gartner “Cool Vendor” and showcased as a corporation that is innovating sales and marketing techniques to help global IT providers go to market more effectively.