LAHRES and OpenBook Develop Alliance to Provide Multiple Sales/Marketing and Revenue Avenues for Hospitality Marketplace

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OpenBook LLC, one of the travel industry’s rapidly expanding companies, and Latin America Hotel Reservations System (LAHRES), a well renowned leader of sales and marketing services within Mexico, Latin and South America, have entered into an agreement to further enhance their product offerings, providing multiple sales, marketing and revenue avenues for the hospitality marketplace.

OpenBook

OpenBook LLC, one of the travel industry’s rapidly expanding companies, and Latin America Hotel Reservations System (LAHRES), a well renowned leader of sales and marketing services within Mexico, Latin and South America, have entered into an agreement to further enhance their product offerings, providing multiple sales, marketing and revenue avenues for the hospitality marketplace.

LAHRES will now include within its suite of products and services, OpenBook services, which include state-of-the-art technologies for their Central Reservation System, a cloud-based product within the Amazon network. Such CRS system is designed to support all business logic associated with Hospitality, Vacation Rentals, Resorts, and Outdoor Hospitality. Tickets, attractions, and packaging enable properties to open high margin revenue streams and enhance their marketing, product offering, and brand awareness through efforts that are interrelated throughout this agreement. As OpenBook combines with strategic distribution channels, maximizing the highest yield obtainable, LAHRES agrees their decision to the partnership was “spot on”.

“With the primary focus of OpenBook’s business being implementing tools and business strategies to drive reservations, I am confident this business relationship with LAHRES will exceed our highest expectations as we together develop in volume and quality with our LAHRES partners, “ stated Zack Paul, CEO of OpenBook. “This opportunity will affect properties alone and the hospitality industry as a whole as we take a giant leap ahead in reservation management and global distribution marketing.”

“We are proud to align our business with OpenBook,” commented Ricardo Senn, Development Director for LAHRES. He continued, “Not only are our business initiatives and strategies in-line with each other, we found OpenBook to be a partner that is focused on working towards a mutual success.”

About OpenBook
OpenBook by Yellowstone Hotel Systems, Inc. specializes in revenue enhancements through integrated business solutions for the hospitality industry. The company's business model offers a complete arrangement of products and services to increase yield through each component of the reservation process. Additionally, Open Book provides expertise in reservation management systems for platform and internet based cloud computing, channel management, GDS connectivity, website design, online marketing, and travel agency services. For more information, please visit OpenBook.net.

About LAHRES
The differentiation between LAHRES and the few existing similar companies is the innovative concept of their proposal. Experience has allowed for LAHRES to develop a technological platform that gives hotels a greater chance of sales. While all software hoteliers try to fight the battle of positioning from their central reservation system, ACRUX is designed to position a hotel from the same front desk of the hotel. For more information, please visit http://www.lahres.net.

Media Contact:
Ricardo Senn for LAHRES
Ricardo.senn(at)lahres(dot)net
54-11 5274 8193
Central Office
1st floor Centennial #1405
Col. Las Margaritas CP. 37470,
Leon, Guanajuato, Mexico
+52 477 707 1492

Media Contact:
Danica Purvis for OpenBook
Danica.purvis(at)openbook(dot)net
208-624-0374 ext. 301
Central Office
343 East 4th North, Suite 209
Rexburg, ID 83440

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Danica Purvis
OpenBook
+1 2086240374
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