Successful programmatic marketing requires more than advanced technology.
New York (PRWEB) September 26, 2013
Chango, a marketing technology company that puts marketers ahead of their competition, announced today the launch of The Programmatic Mind (http://www.programmaticmind.com), an online educational resource designed to inform marketers on the latest ideas and insights surrounding programmatic marketing.
The site includes white papers, news, infographics, and opinion by some of the industry's foremost thought leaders in the area of programmatic marketing. The Programmatic Mind complements Chango's quarterly print magazine of the same name.
"Successful programmatic marketing requires more than advanced technology," said Ben Plomion, vice president of marketing at Chango. "It requires talented people who understand the nuances of how all the parts of online marketing work together. Our goal with The Programmatic Mind is to make it easy for marketers to understand what is possible with programmatic marketing and to spark new ideas."
About Chango Inc.
Chango is a marketing technology company that puts marketers ahead of their competition. Chango's Programmatic Marketing Platform provides massively scalable reach and robust data management with the support of an industry-leading team of experts. The company's proven technology and vast data resources means marketers will reach the right audiences with the right message across all devices. Chango's clients include Lego, Gilt and Bloomingdale's and the company has partnerships with Facebook, Twitter and eBay. Chango has 11 offices throughout North America and Europe. Chango is backed by iNovia, Rho Canada Ventures, Metamorphic Ventures, Extreme Venture Partners and Mantella Venture Partners . For more information, please visit http://www.chango.com.