The South Lake Community Futures Development Corporation Takes an Innovative Approach in Training Businesses on New Social Media Techniques

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Despite Canadians being the highest users of social media in the world per capita, small and medium sized businesses are having difficulty implementing these tools in their current marketing plan.

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The business world has changed and giving one’s company an online presence is no longer and option, but a necessity.

The South Lake Community Futures Development Corporation has paired with One Million Acts of Innovation to address these issues and get businesses “in the know.” They have specially designed workshops held in East Gwillimbury, Ontario, Canada that connect social media savvy students with local businesses to improve their online marketing presence.    

The workshops goal is to help small and medium sized companies feel comfortable on social media sites while leveraging the youth in the community to become leaders in assisting these companies. An example of a workshop that is coming up in October, is called “ Grow Your Business with Social Media: Are You Gen Y Ready?” This seminar focuses on how 97% of millenials are on social media and how your businesses content may not be engaging to this audience. The social media savvy students share how to be successful at engaging them and why. The goal is to help companies grow by engaging them with new customers and save time by having the social media students guide them.

“We want to help businesses grow in our community and this means tapping into our youth for guidance on how to reach them in the ever changing market” CFDC General Manager, Peter Budreo explains. “The business world has changed and giving one’s company an online presence is no longer and option, but a necessity.”

View this testimonial to see the successful outcomes of these workshops:
https://vimeo.com/59498223

To learn more and participate in a future workshop follow this link:
http://onemillionactsofinnovation.org/events/upcoming

About The South Lake Community Futures Development Corporation
SLCFDC is a not-for-profit community based organization providing a variety of small business and community economic development services within the Town of East Gwillimbury, Town of Georgina and the Township of Brock. South Lake CFDC operates under a contract with the Federal Economic Development Agency for Southern Ontario (FedDev Ontario) to provide Community Futures programming to these communities.

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Taimour Zaman
One Million Acts of Innovation
416-489-9541
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