Quality Care for Children Releases Georgia’s First Mobile App to Locate State’s Best Child Care Programs

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All Georgia Kids App Created as Product of Ad Agency 22squared’s Mobilize 2012 Hackathon

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'We know that to really help busy parents find the high-quality, accessible child care they want, we have to provide them with the resources they need,' said Pam Tatum, president and CEO, Quality Care for Children.

Quality Care for Children (QCC), an Atlanta-based non-profit organization working to improve the quality and accessibility of child care programs across Georgia, today announced the launch of its All Georgia Kids native mobile application, which is available for free in the Apple iTunes app store. The new app, which allows families to search and compare more than 6,000 child care programs in Georgia, is the first of its kind in the state, and similar to only two others in the nation. The All Georgia Kids app is an extension of the popular 1-877-ALL-GA-KIDS (1-877-255-4254) and AllGaKids.org resources, which also feature many after-school programs and summer camps.

The All Georgia Kids app was developed through Mobilize – Developing Community, a mobile technology-themed hackathon that was created by Atlanta-based advertising agency 22squared to benefit local non-profit organizations. Held in Midtown in November 2012, the weekend-long competition brought together 65 local developers – professionals and students from local universities – to create free mobile solutions for local non-profit organizations to assist them with cause awareness, fundraising and driving volunteerism. Quality Care for Children, Imagine It! The Children's Museum of Atlanta, the Center for Puppetry Arts, Georgia Organics, and Atlanta Music Project were the five organizations selected from a pool of 16 mid-size non-profits that applied to participate in Mobilize. These organizations were paired with developer teams. At the end of the weekend, judges from Google, Microsoft, Coca-Cola, Georgia Tech and TechBridge selected the winning team, RocketJeep, a five-man group that had developed an app for QCC. Beginning in January 2013, the winning team, QCC and 22squared collaborated to create the All Georgia Kids app.

“We know that to really help busy parents find the high-quality, accessible child care they want, we have to provide them with the resources they need,” said Pam Tatum, president and CEO, Quality Care for Children. “As a non-profit organization, we are so thankful to 22squared and the team of developers for making the new All Georgia Kids app possible for us and for all Georgia families.“

According to C TIA-The Wireless Association®, close to 40 percent of households in the U.S. rely solely on mobile for their phone and web needs. With more and more families adopting a mobile-only mentality, QCC recognized that parents needed a simpler, quicker mobile experience in order for them to find the best possible child care to fit their individual needs. With the new All Georgia Kids app, parents can conduct searches based on cost or location, subscribe to RSS feeds for up-to-date news on childhood development and parenting interests, and create a program checklist to use while touring a center.

"We couldn't be prouder of the All Georgia Kids app that was developed as a result of Mobilize, or the countless hours donated to this project by our employees, the winning team and Quality Care for Children," added David Reeves, SVP, Director of Creative Innovation and Development, 22squared. "This mobile solution represents what is possible through the partnership of organizations dedicated to the strength of our community and the collaboration of passionate groups of creatives, developers and storytellers."

22squared is preparing to host its second Mobilize hackathon the weekend of November 8-10, 2013. Building on last year’s mobile theme, the second annual event will focus on creating tablet solutions for Atlanta-based non-profit organizations. Interested developer teams, non-profit organizations and sponsors are encouraged to visit the Mobilize site to apply.


About Quality Care for Children
Quality Care for Children (QCC) is Georgia’s leader in equipping parents and child care providers with the tools they need to receive and provide high quality, affordable child care so that all children have access to superior early learning experiences and are ready for school. The non-profit organization launched 1-877-ALL-GA-KIDS (1-877-255-4254) in 2009, providing Georgians with one source for finding the best quality child care to fit their needs. 1-877-ALL-GA-KIDS is funded in part by Bright from the Start: Georgia Department of Early Care and Learning. Please visit http://www.QualityCareforChildren.org or call 404-479-4200 for more information.

About 22squared
22squared creates exponential ideas for exponential results because who doesn’t want to add “squared” to reach, advocacy or sales? We are the #3 Most Effective Independent Agency y in the country and we create big brand ideas for Baskin-Robbins, Buffalo Wild Wings, Costa Rica Tourism Board, Florida’s Natural Growers, Publix Super Markets Inc., Southeast Toyota Distributors and other iconic brands to spark conversation in the public at large and turn customers into advocates. How else could a 91-year-old shop reinvent itself and be awarded iMedia’s Best Agency for Social Media? Visit 22squared.com to learn more.

Media Contacts:
Sonia Fuller | Julianna Bowman        
Sonia Fuller Communications    22squared    
on behalf of Quality Care for Children | 404-347-8895
404-660-1261    julianna(dot)bowman(at)22squared(dot)com

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Julianna Bowman
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