Backlinks to your landing pages, proper on-page SEO, reasonable keyword usage—all of these things can affect your Google AdWords Quality Score.
Boston, MA (PRWEB) September 26, 2013
On-page SEO techniques are good for more than just getting found in search engines. At least, that's what Boost Software™ CEO and Co-founder Amit Mehta teaches in his “SEO Training” module that the company recently added to its affiliate membership site.
“You can't do PPC [pay per click advertising] in a bubble anymore,” says Mehta, who has made a full-time living online since January 2007. “Backlinks to your landing pages, proper on-page SEO, reasonable keyword usage—all of these things can affect your Google AdWords Quality Score.”
Mehta explains that a low Quality Score can raise the cost per click on Google's AdWords network, while a high score offers up to a 30% discount. “This discount can dramatically affect the profitability of a pay per click advertising campaign,” Mehta claims, “especially when done at scale.”
Applications to paid search aren't the only reasons Mehta is teaching search engine optimization strategies to software affiliates and future affiliates. His philosophy is that there are plenty of “long tail” keywords that relate to the problems that PC Health Boost ™ fixes. These long-tail keywords generally have very little competition—but often have large profit potential.
How can new software affiliates with no SEO experience rank for these terms? Mehta's solution is relatively cheap outsourcing.
In the Boost Affiliates SEO Training video, he reveals the outsourcing sites he turns to for inexpensive SEO outsourcing. An explanation is given on how to pick high-quality assistants, and what to have them do in order to rank for long-tail keywords.
The module doesn't just speak to proper search engine optimization practices, however. Mehta also hands out warnings about tactics that no longer work in an SEO landscape forever changed by Google's Penguin and Panda algorithms.
Finally, Mehta gives advice on extra “non-SEO” steps that will help a sites standing in the case of a manual review. The key here, he says, is to provide value, trust, and transparency for the user. He then gives details on how site owners can do just that.
PC HealthBoost™ is one of the top registry cleaners on the market, developed by business partners Peter Dunbar and Amit Mehta. They designed the program after becoming frustrated with the low quality of other optimizers and registry cleaners on the market. They recently added the program to the ClickBank network,
where it has become known for its low refund rate (3% in a market accustomed to 10+%).
The company's affiliate program, as well as its media training course, is located at BoostAffiliates.com. If you would like additional information about becoming a Boost affiliate, please contact Pete Futchko, the Lead Affiliate Manager at pfutuchko(at)boostsoftware(dot)com.