CEO of SheerID Takes Creative Approach to Big Data at DataWeek

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Jake Weatherly to speak at DataWeek on the impact of Big Data.

SheerID

Jake Weatherly, co-founder and CEO of SheerID- a technology company that uses authoritative data to verify customer attributes- will be speaking at DataWeek about Big Data. Weatherly’s lightning talk, entitled Creative Ways to Benefit from Big Data, will draw upon his own experiences working with Big Data to create a technology that benefits not only retailers, but also consumers by giving them access to exclusive discounts and special offers. His presentation will include case studies that illustrate how using Big Data creatively can create big opportunities.

SheerID’s point-of-sale verification technology automatically, instantly confirms whether or not a consumer is a member of a special interest group, such as the military, first responders, teachers or college students. This allows retailers to gate their special offers and provide a discount upon verification.

What: Lightning Talk: Creative Ways to Benefit from Big Data
Where: DataWeek 2013 Conference
     Fort Mason Center, Room C205
     2 Marina Blvd., San Francisco, CA
When: October 2nd, 10 a.m.
Available to speak: Jake Weatherly, CEO, SheerID

Additional quotes and resources:
“It’s exciting to see technology companies creating platforms that use Big Data to offer people tangible, utilitarian benefits,” said Jake Weatherly, CEO of SheerID. “Big Data is being used daily to improve the experiences of everyone from students to small business owners to military personnel. I’m proud that SheerID is at the forefront of this movement.”

To speak with Jake Weatherly about SheerID’s verification solutions, please contact sheerid(at)lewispr(dot)com. For more information on his talk and the DataWeek 2013 Conference, visit http://dataweek.sched.org/event/c7b48890bf1a48c4d11fccd9097c7489#.UjohZ8ZeY5k.

About SheerID
SheerID is the creator of the technology used to transform existing, protected private data into an omnichannel service that benefits commercial enterprises and the public, while still keeping the information safe and secure. By acting as a bridge between secure databases, SheerID allows commercial enterprises to accurately, instantly verify whether or not their customer qualifies for a special offer like student, alumni, active duty military, veteran, first responder, or teacher offers - protecting the exclusivity of the offer and eliminating fraud. SheerID's verification services can be configured for any e-commerce website, internal customer sales/support system, mobile application, or POS.

For more information on SheerID's verification solutions, call 855-SheerID to speak directly to a representative, email info(at)sheerid(dot)com, or visit http://www.sheerid.com/we-verify-for-you/.

Follow @SheerID on Twitter or Facebook at http://www.facebook.com/SheerIDdotcom.

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Justin Nunez
Lewis PR for SheerID
+1 (619) 677-2700
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