First mobile app launch for Proof Digital

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Proof Digital, the conversion rate optimization experts have expanded on their core services to develop a new app for the market leading dental equipment providers, Prima Dental.

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We were delighted to work on this app at the same time we were working on a more traditional project for us as it enabled us to apply our tried and tested methods to a new medium and help to create a fully integrated digital presence for our client

The app, built exclusively for iPad users, and available since early September, blends cutting edge development techniques and use of HTML5 with the scientific approach to user experience and user persuasion that Proof Digital are renowned for.

Phil Cave, MD of Proof Digital, says “Increasingly, companies are treating mobile applications as a part of their overall digital strategy as opposed to a standalone development. With this in mind, it was a natural progression for Proof Digital to work on an app as part of the wider work that was being undertaken to improve and optimise the Prima Dental digital offering.”

Envisioned as a new tool for sales reps to increase their conversion of leads into sales by enabling them to easily demonstrate their product range whilst face to face with their prospects, the app has proved to be a great success, with better than expected download rates.

“We were delighted to work on this app at the same time we were working on a more traditional project for us as it enabled us to apply our tried and tested methods to a new medium and help to create a fully integrated digital presence for our client. I’m immensely proud of what my team managed to achieve on their first foray into the app space and with this joined up approach to digital marketing likely to continue as mobile devices become increasingly central to peoples digital lives we feel that we are now well placed to offer even better solutions to our clients,” says Cave.

Whilst working on the new app release Proof Digital also undertook a full redevelopment of the Prima Dental global website including developing a new e-learning suite as well as sales dashboards and a full corporate presence all underpinned with specifically conceived user persuasion pathways to ensure that visitors to the site get the best possible experience.

Both the app and newly developed site have proved to be a great success and Proof Digital are looking forward to continuing to work with Prima Dental to help drive the brand to even greater heights

Proof Digital are a full service conversion rate optimisation agency that delivers strategic planning and digital campaigns that deliver of the chart results.

About Proof Digital

Proof Digital is a Full Service Conversion Rate Optimisation Agency with a strategic focus on giving our clients greater ROI. Combining this with compelling creative, Proof delivers exciting and profitable online marketing solutions.

For more information or to request imagery/interviews please contact:

Craig Thorpe, Consultant, [e] craig(at)proofdigital(dot)co(dot)uk [t] 0800 840 3969

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Craig Thorpe
Proof Digital
+44 1249 715 990
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@itsproof
since: 11/2011
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