Living Naturally and SPINS Announce Strategic Alliance

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Companies offer joint solution for data management.

“As SPINS and Living Naturally combine our resources and collaborate – with the full support of Sprouts and the top distributors – we are standardizing the industry.” -SPINS CEO Tony Olson

Living Naturally, Inc., a primary provider of technology and marketing solutions, announced a long-term strategic partnership with SPINS, a leading information and service provider, to collaborate on joint services to support the natural, organic and specialty products industry.

Combining the Living Naturally SupplierGenius data portal with the SPINS Product Information Resource Center (PIRC), the two companies are creating the largest cloud-based data management system in the industry. This will help retail customers find and utilize complete and accurate product information to make their buying decisions.

The new database provides access to robust product content to better understand underlying trends as well as an unprecedented level of search functionality by powering ordering, promotions and business analytics. Living Naturally will also incorporate SPINS taxonomy and analytics within its GeniusCentral suite of retail solutions, offering cutting-edge tools to help its natural channel retail customers stay competitive.

“As SPINS and Living Naturally combine our resources and collaborate – with the full support of Sprouts and the top distributors – we are standardizing the industry,” said SPINS CEO Tony Olson. “Standardization, at this level, will change supply chain management and remove many of the obstacles they have experienced in the past.”

“We are pleased to be collaborating with SPINS for the good of the natural and organic industry,” said Dan Clarke, CEO of Living Naturally. “Our combined portal provides a dramatic and meaningful solution that addresses the current challenges and greatly improves product data quality for our retailers and their customers.”

The two companies have defined a long-term plan with an extensive list of initiatives they will be collaborating on and/or co-developing. Additional details on the specific partnership programs will be announced in coming months.


Contact Living Naturally: Linda Loren – 941-556-7506 or lloren(at)livingnaturally(dot)com
Contact SPINS: Jennifer Fuller – 1-847-908-1223 or jfuller(at)spins(dot)com

About Living Naturally
Living Naturally ( is a leading provider of technology and marketing solutions for retailers and suppliers in the natural products, specialty grocery and independent pharmacy sectors. The company develops and markets a suite of online and mobile programs under the Genius brand, to enhance the productivity and marketing capabilities of retailers and suppliers. Since its founding in 1999, Living Naturally has gained more than 3,500 retail customers, 20,000 major industry brands and currently processes more than $5 billion in online commerce annually. Learn more at

SPINS ( is a passionate advocate of retailers and products that promote healthy living. As the leading provider of retail consumer insights, analytics reporting and consulting services for the Natural, Organic and Specialty Products Industry, its business offerings are helping retailers in this high growth area to connect people with the brands that they need and love. Learn more at

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Linda Loren
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